Day: August 7, 2019

Igloo debuts limited-edition SpongeBob SquarePants Playmates Coolers

August 7, 2019

Igloo Products Corp. (“Igloo”), the industry leader in coolers, has announced their new collaboration with Viacom Nickelodeon Consumer Products (VNCP) and Nickelodeon’s iconic character, SpongeBob SquarePants. Nickelodeon is commemorating 20 years of SpongeBob SquarePants this year, and in celebration, VNCP is expanding product collaborations for their beloved character. “For the last 45 years, the trusted […]

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The Rolling Stones and The NFL League unite for a co-branded merchandise partnership

August 7, 2019

The Rolling Stones have historically been a savvy marketing machine, churning out creative lines of merchandise over the course of their 57-year run as “The World’s Greatest Rock ’n’ Roll Band.” Their current “No Filter” tour of North America is no exception. Bravado, the Stones’ exclusive brand management and merchandising vendor and part of Universal […]

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Viacom acquires Garfield Brand for Nick portfolio

August 7, 2019

Viacom has announced plans to acquire Paws Inc., the global rights owner of the Garfield and the U.S. Acres franchises. Following the completion of the acquisition, Viacom subsidiary Nickelodeon will develop a new Garfield animated television series. Global merchandising rights for Garfield will be managed by Viacom Nickelodeon Consumer Products, including the property’s existing portfolio […]

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