M&G appointed master stationery licensee for Gaspard and Lisa in Asia

Sony Creative Products Inc. (SCP), which manages worldwide licensing for the hit French children’s book series and animated cartoon Gaspard et Lisa, has announced a licensing partnership with M&G Cultural Creative. M&G will be the exclusive master licensee for Gaspard et Lisa in mainland China. Although it has been a successful licensee for a number of brands to date, this is the first time that M&G Cultural Creative has committed itself to the role of master licensee for a property. As part of its drive to market itself more effectively…

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