Character Character & Entertainment 

Wildbrain to manage headstarts best furry friends on Youtube

WildBrain, a leading digital kids’ network and studio, has been appointed by Headstart International Pty Ltd. to manage the Best Furry Friends – or BFF – toy brand on YouTube. WildBrain will employ its expertise in content and channel management on YouTube to grow the global audience for BFF with exclusive content designed to delight a key viewership of girls 6-9 years old. WildBrain will manage existing BFF channels on YouTube and also launch new channels for the brand across international territories and manage advertising on the channels. BFF content…

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Intellectual Property 

Martin Krieger appointed as CEO of Studio 100 Media

Studio 100 has announced the appointment of Martin Krieger as CEO of Studio 100 Media and its subsidiaries Studio 100 Film, m4e and the newly formed Studio Isar Animation (Munich / Germany). Krieger will also be responsible for the global commercial business of Studio 100 International including content distribution, licensing and consumer products for the entire Studio 100 slate and some third party IPs. Krieger takes on this role after years of experience within the media and marketing industry including his excellent track record in leading the global content distribution…

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Brand & Lifestyle 

Sunny Leone launches her innerwear brand “Infamous by Startstruck”

Popular Bollywood celebrity turned serial entrepreneur, Sunny Leone has launched her own innerwear brand “Infamous by Starstruck” exclusively at India Licensing Expo 2019, the third edition of the country’s largest brand licensing platform. Bradford License India has been appointed as the brand’s official licensing agent. Post her successful foray into the cosmetic industry, Leone now enters a $262 billion global licensing and merchandising industry by launching this brand in the innerwear category. With its third edition, India Licensing Expo is set out to connect global brands, retailers and manufacturers for…

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