Shemaroo Entertainment has inked a licencing agreement with Macmerise for its official Bollywood licensing and merchandising brand Yedaz. Macmerise is a licencee in the mobile accessories business across genres of superhero characters, movies, sports and fashion.
This licencing arrangement between Yedaz and Macmerise will allow the latter to have access to the iconic Bollywood movie dialogues, characters and designs for the digital gadgets and accessories such as Phone cases, Covers, laptop skins, decals and many more.
Shemaroo Entertainment senior VP licensing and merchandising Smita Maroo said, “Shemaroo understands the evolving needs of the consumers. The new age Bollywood fans want to embody their favourite movie moments, dialogues, actions into everything they do. Bollywood is an attitude and is seamlessly woven into our everyday vocabulary and living. With this partnership, we will be able to provide our consumers with another great avenue to express that inner Bollywood attitude.”
Macmerise CMO Binal Shah commented, “We believe that customers should indulge in personalising their gadgets. Our association with Yedaz will allow us to connect with all our Bollywood die-hard fans. With this partnership, we will add another iconic brand in our portfolio, and it will help us to bring alive the thrilling collection of Bollywood’s memorable dialogues for our consumers.”
The brand is present across online stores like Amazon, Flipkart, Tata Cliq, Paytm Mall, and so on in multiple countries across the globe. In addition, the association between Yedaz and Macmerise will further promote Bollywood merchandise category through social media and other media assets.