Day: April 6, 2019

Brands spent 482 crores on athlete ambassadors finds ESP Sports Report 2019

April 6, 2019

ESP properties, the entertainment and sports division of GroupM, released its 2019 report on sports sponsorship in India. As per the report, overall sports sponsorship saw a growth of 12% in 2018 and sports advertising grew to Rs. 7762 crore. 2018 saw a 22% growth in Athlete Brand Endorsement Value, the report said. Of the […]

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Bata partners with Coca Cola for new collection of shoes

April 6, 2019

Bata has partnered with Coca Cola for a new collection of shoes which will be part of the ‘Heritage collection.’ The heritage collection is a range of tennis shoes that was first launched in 2015. The Bata Heritage collection has launched a collection of sneakers with Coke’s signature red and white branding. The Bata Tennis […]

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ITV signs licensing agreement with Amobee

April 6, 2019

ITV, the UK’s biggest commercial broadcaster, announced that it has signed an exclusive UK and Ireland licensing agreement with Amobee, a global digital advertising technology company, for end-to-end programmatic buying and selling of premium video inventory on the ITV Hub. This will enable ITV to launch a new, fully programmatic, premium advanced advertising platform, uniquely […]

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