Online matrimony service provider Bharat Matrimony has roped in cricketer Mahendra Singh Dhoni as its brand ambassador.
Commenting on the appointment, Chief Executive Officer of Bharat Matrimony.Com Murugavel Janakiraman said, “We are proud to be associated with Dhoni.”
“Also, we feel good because Dhoni is an inspiration to millions of youth as he has achieved a lot for the country through his leadership qualities,” he said.
As per the association, the matrimonial site would soon launch a marketing campaign featuring the cricketer on television, print, radio and outdoor.
Commenting on the partnership, Dhoni said, “It (Bharat Matrimony) is the most trusted and successful matrimony brand which has helped millions of Indians find life-partners over the last 18 years,” said on his association with the company.”
The company also shared a video with the caption, “BharatMatrimony’s TV Ad “Find Your Equal” Featuring MS Dhoni Drives Social Change.”
— Bharatmatrimony.com (@bharatmatrimony) December 2, 2018
Chairman of Rhiti Sports Arun Pandey, which manages Dhoni’s commercial endorsements, said, “One of the key elements of the wedding service provider is the trust the consumers have in the company, and we are happy with the way Bharat Matrimony has gained it”.
Recently, Dhoni was spotted at the Mumbai’s grand reception of Deepika Padukone and Ranveer Singh’s wedding at Mumbai’s Grand Hyatt on December 1.