People 

Disney appoints Mahesh Samat as Asia Pacific Head of consumer products

Reading Time: < 1 minute Post Views: 2,273 The Walt Disney Company announced the appointment of Mahesh Samat, Executive Vice President, Disney Consumer Products Commercialization for the Asia Pacific region. Reporting into Ken Potrock, President, Disney Consumer Products Commercialization, Mahesh takes on responsibility for the commercialization of Disney franchises across merchandise, publishing and licensed games throughout India, Southeast Asia, Greater China, Korea, Japan, Australia, and New Zealand. “The Asia Pacific region continues to provide an immense opportunity for Disney products and experiences,” said Potrock. “I am confident that Mahesh’s proven leadership and steadfast focus on…

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Fashion & Accessories Sports 

Alcis Sports launches two new exclusive brand outlets

Reading Time: 2 minutes Post Views: 2,041 Alcis Sports, a cutting-edge Indian performance wear brand, unveiled two new stores in Bagru in Rajasthan and Kurukshetra in Haryana. With these two new additions, Alcis Sports has now eleven exclusive brand outlets (EBOs) in India and aims to have 15 by the year-end and 30-40 stores by 2019. Interestingly, the Bagru store which is situated in Jaipur-Ajmer Expressway touched one lakh sales in just two days. The store in Bagru aims to reach sales of Rs 2 crore within a year. Bagru and Kurukshetra will get…

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Game Licensing 

Jam City, Disney announce mobile games development partnership

Reading Time: 2 minutes Post Views: 1,634 Jam City, a leader in mobile entertainment, announced a multi-year mobile games development partnership with Disney that includes Jam City taking over Disney’s popular mobile game, Disney Emoji Blitz. Members of Disney’s Glendale Games Studio will join Jam City and continue to operate and grow Disney Emoji Blitz as part of the Jam City team. Jam City will also have the right to develop new mobile games based on iconic characters and stories from Pixar and Walt Disney Animation Studios.  “Jam City is proud to be teaming…

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Celebrity Licensing Fashion & Accessories Merchandise Licensing 

Michelle Obama launches inspirational merchandise line

Reading Time: < 1 minute Post Views: 1,791 The former first lady Michelle Obama launched a 25-piece line of merchandise including an American-made line of clothes, mugs, pins, notebooks, candles and tote bags covered in her own motivational messages related to her new book. Michelle Obama’s memoir, Becoming, had gone on sale and is already a huge hit. Her highly anticipated book chronicles the experiences that have shaped the woman she has become, inviting readers inside of her childhood on the South Side of Chicago, during her time as a young executive that juggled roles…

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Brand Licensing 

Discovery to sell its merchandise in India, expected to hit stores by 2019

Reading Time: 2 minutes Post Views: 1,597 Discovery Communications, the world’s largest factual entertainment company is planning to sell its merchandise in India. Since the income from the TV broadcasting comes under pressure, the move has been taken to open up a new revenue stream. Black White Orange Brands has been appointed by Discovery, Inc. as the licensing agent for the Discovery brand in India. As per the association, Black White Orange will work together with Discovery to bring their brand extension, to develop products for the local market and explore deals and partnerships…

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