BigMuscles Nutrition releases TVC with brand ambassador Ranveer Singh

BigMuscles Nutrition, one of the country’s leading nutritional supplement brands, has released its TVC with their brand ambassador and Bollywood superstar Ranveer Singh. Ranveer is seen in BigMuscles Nutrition’s first TV commercial with the campaign You’re Stronger Than You Think. The actor will be endorsing the brand for the next three years as part of a multi-dimensional effort that includes television advertising, alternate media, in-store and point-of-sale executions. Commenting on this announcement, Suhel Vats, Director, BigMuscles Nutrition said, “We decided to partner with someone like Ranveer Singh as our brand ambassador because he…

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Fashion & Accessories Merchandise Licensing 

Fright-Rags launch Halloween 2018 official merchandise collection

Halloween is all set to get spookier! Wonder how? As Halloween 2018 hit theatres on October 19, Fright-Rags is already celebrating with the launch of the official merchandise collection. The horror merchandise company have released 7 t-shirts and 4 enamel pins giving fans of the franchise plenty of choice to choose from. The t-shirts feature new designs as well as official artwork for the movie. The products include zip-up hoodies, baseball tees, and women’s shirts. Halloween 2018 is a direct sequel to the original 1978 film. Jamie Lee Curtis reprises…

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Celebrity Licensing Sports Licensing 

Shikhar, Aesha Dhawan launch home décor brand ‘DaONE Home’

Foraying into the entrepreneurial venture, Indian cricketer Shikhar Dhawan along with his wife Aesha Dhawan has launched his home décor brand ‘DaONE Home’. DaONE Home is a blend of elegance and practicality, reflecting everything that the couple holds dear in their lives. Commenting on the launch, Shikhar Dhawan, Co-founder – DaONE Home was quoted as saying, “Our homes are a natural extension of our own personalities, a reflection of our preferences and tastes. When Aesha and I were setting up our home, we realized the challenge that most Indians face…

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