Sports 

Fast&Up announces hockey star Sandeep Singh as their brand ambassador

Aeronutrix Sports Products Private Limited’s Fast&Up announced Indian professional Hockey Player and former national captain, Sandeep Singh as their brand ambassador. Sandeep Singh will be the new face of the brand’s multi-channel marketing campaign as well as brand engagement activities. Recently, Sandeep Singh’s story was retold in a biopic film – Soorma in which Daljit Dosanjh essayed the lead role. Famously known as Flicker Singh, Sandeep Singh played as the fullback and was a penalty corner specialist for the team; currently, he is a DSP in Haryana Police. Sandeep Singh…

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Apparel Licensing 

Perry Ellis announces apparel license deal for ‘Laundry by Shelli Segal’

Perry Ellis International announced that it has entered into a license agreement with BAK Apparel to include day and special occasion dresses as well as shrugs, toppers and coordinate sweaters for girls ranging in 4-13 years of age under the ‘Laundry by Shelli Segal’ brand. The new collection is expected to launch in Spring 2019 in department stores and specialty retailers in the United States and Canada. “Laundry by Shelli Segal has appealed to many generations of consumers since it was founded and we are delighted to be able to…

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Merchandise Licensing 

Goodful join hands with Macy’s to release homeware goods collection

Goodful, Buzzfeed’s health-and-wellness-centered media brand has partnered with Macy’s to release a range of homeware goods. According to an Adweek report, the line of 100 products for the home will be available on October 24 across 400 Macy’s stores and on the department store’s website. “We’re proud of the partnership because it shows what a modern media company can pull off with a modern retailer. This is something that BuzzFeed can uniquely do–especially pull a program in this way and launch in the speed and efficiency in which we have…

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