Character Licensing 

Mickey Mouse all set to turn 90: Here’s what India has planned

Whether you are a 90’s or new generation kid, one cannot forget the charm and brand value of the iconic character Mickey Mouse. Walt Disney’s most iconic cartoon character is set to turn 90, and India has definitely planned a special surprise for its fans and followers. According to a Livemint report, around 30 licensees will bring out collections centered around the nine-decade commemoration. “Mickey exists in all our verticals including television, gaming, and touring productions, but its popularity is most visible in consumer products,” Abhishek Maheshwari, country head, Disney…

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Apparel Licensing Fashion Licensing 

Nickelodeon signs sustainable fashion licensing deal

The merchandising arm of children’s TV producer Nickelodeon to create sustainable fashion and accessories as part of its licensing deal. Viacom Nickelodeon Consumer Products (VNCP) teamed up with Trashcode to create products made from plastic bottles. It has, a new venture between licensed clothing and accessories business, Cookie Company Group, and sustainable textile pioneer, Waste2wear. CEO of the Cookie Company Group Sabine Hulsman, said, “On average, a children’s shirt made with R-PET has given a new life to five to eight discarded plastic bottles, and a jacket can take up…

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