Merchandise Licensing 

Australian firm ‘Moose Toys’ to roll-out ChuChu TV merchandise

ChuChu TV became the first Indian YouTube IP to sign a global merchandise deal that will take its characters across global markets, according to an Economic Times report. India’s home-grown content creator brand is seeking at licensing and merchandising options to be the major growth driver for the company. ChuChu TV inks licensing deal with one of the world’s largest toy manufacturers, Australian firm Moose Toys. As per the association, the companies will roll-out ChuChu TV toys across activity and learning, figures, dolls and plush in key markets such as…

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Brand Licensing Fashion & Accessories, DTDC Retail launches international cosmetics in India or ‘Buy for Me’ India, a part of BFMe International, Hong Kong has signed an exclusive memorandum of understanding on October 9 with Lung Fung Group, Hong Kong to launch international cosmetic products online in India. The MOU was signed in an exclusive video linking ceremony organized at one of the premier retail stores of DTDC Retail –’s strategic partner in India during the occasion of the launch of Lung Fung Mall in Hong Kong. The exclusive tie-up will allow Lung Fung to extend its cross-border distribution into…

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Character Licensing Merchandise Licensing 

DQE’s Jungle Book and Peter Pan get global master toy licensee

DQE one of the world’s leading international producers and distributors of children’s animated content announced that European and Global Licensing (EGL), Netherlands has been named the global master toy licensee for ‘Jungle Book and Peter Pan’ franchises. As per the association, EGL will design, produce and bring to market a wide variety of plush and figurine toys inspired by both the brands. EGL will hold the worldwide rights, excluding the territories managed by the co-production partners of the respective properties effective as of September 2019. Additionally, EGL has also been…

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Character Licensing Food Licensing 

Mad Over Donuts releases limited-edition Doraemon Donuts

One of the children’s favourite cartoon character Doraemon and India’s favourite donut brand, Mad Over Donuts, launched ‘Mad Over Donuts’ limited-edition Doraemon Joy Box’ from October 1. Interestingly, when you buy a box of three Doraemon donuts, you get a special Doraemon toy as a gift. Animation International Ltd is the licensor for ‘Doraemon’ in India. Recently, AI hosted the first Doraemon Licensee Expo at The Lalit, Mumbai on August 3 with an array of products ranging from chocolates to watches, plush toys, to feeding bottles. Sharing a teaser, MOD…

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Apparel Licensing 

ONLY launches exclusive Harry Potter apparel collection

To celebrate the 20th Anniversary of J.K. Rowling’s Harry Potter, fashion brand ONLY has launched an exclusive women’s apparel collection featuring the world’s most popular young wizard. The collection has been created by Bioworld Merchandising India. The clothing collection comprises of quirky printed T-shirts, blazer and comfy sweatshirts. The capsule collection is priced between Rs. 1,299 and Rs. 2,999. The Only X Harry Potter collection is up for sales across all ONLY stores along with all major retail outlets and on the official ONLY website. Harry Potter was introduced in…

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