Collaborations 

To expand customer base, Eros Now partners with FreeCharge

Eros International, a leading global company in the Indian film entertainment industry, announced that Eros Now, its cutting-edge digital over-the-top (OTT) South Asian entertainment platform has partnered with FreeCharge, one of India’s leading digital marketplaces for financial services and products. Talking about the partnership, Rishika Lulla Singh, CEO, Eros Digital, said, “The adoption and growth of digital ecosystems are currently at its peak. Users are going digital across categories as its hassle free and quick. Eros Now’s partnership with FreeCharge is a seamless blend of two customer-centric brands that focus…

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Apparel Licensing Sports Licensing 

U.S. Polo Assn. announced as official apparel supplier at Buenos Aires 2018

USPA Global Licensing Inc. (USPAGL), the official licensing arm and national broadcaster of the United States Polo Association (USPA), announced that U.S. Polo Assn. will be the official apparel supplier of the 2018 Buenos Aires Youth Olympic Games Polo Showcase. The event, which is organized by the Federation of International Polo (FIP), enables young, aspiring polo athletes to develop their skills in a broader venue in Buenos Aires, recognized as one of the world’s great polo cities. The Showcase day will take place at the Palermo Fields on October 10…

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Collaborations Corporate Brand 

ZEE5 ties up with Reliance Jio, sign content sharing deal

After two months of tough negotiations, ZEE Entertainment Enterprises, and Reliance Jio Infocomm, India’s leading digital services provider announced that an agreement has been achieved to release ZEE’s entire content library on Jio’s platforms, with immediate effect. This decision will enhance the experience of over 227million subscribers of Jio, giving them access to Zee’s content, which comprises 37 live channels, a statement from the company said. Speaking on this decision, Amit Goenka, CEO, Zee International & Zee5 Global, said, “We are extremely glad and excited about this positive development. As…

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