TV & Films 

HOOQ strucks partnership deal with India’s Hotstar: What it means?

Southeast Asian streaming service HOOQ has struck a crucial partnership deal with India’s premium streaming platform ‘Hotstar’. As per the association, HOOQ’s 6,000-hour catalogue of Hollywood TV shows and movies will be made available to Hotstar Premium users. In turn, HOOQ can leverage Hotstar’s massive scale of over 150 million monthly active users. Ajit Mohan, CEO, Hotstar, said, “Hotstar Premium’s English catalogue is unlike anything you’ll find on any other platform in the world — an aggregation of content from across studios and content producers, at a single destination.  This…

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Character Licensing 

Mattel launches new ‘Doctor Who’ Barbie inspired by Jodie Whittaker

To celebrate the new series, Mattel launched Barbie based on the thirteenth doctor of the science fiction ‘Doctor Who’. Created as a collaboration between BBC Studios and Mattel, the doll is available to order online and features colourful clothing including a rainbow jumper, lace-up boots, braces and a long-hooded coat. Also, she holds a sonic screwdriver. In a post on Twitter, the Barbie account announced the item, saying: “Introducing the all-new Doctor Who Barbie doll inspired by the iconic series’ Thirteenth Doctor. With her signature suspenders, lace-up boots and sonic…

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Accessories Licensing Celebrity Licensing 

Ace designer Sabyasachi forays into the world of cosmetics with L’Oreal Paris

The Indian ace designer Sabyasachi Mukherjee has forayed into the world of cosmetics with beauty giant L’Oreal Paris, working with actress Aishwarya Rai Bachchan for the 21-piece collection. The limited-edition ‘LorealParisxSabyasachi’ is now available for sale online. The products include lipsticks, mascara and eyeliner, and the prices range between Rs 600 – 1500. The idea for the product line was born in Mukherjee’s hometown Kolkata is inspired by the home of the beauty label, Paris, and is going to be a blend of glamour and the essence of celebration. “For…

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#LCExcl Interview Brand Licensing People 

#LCExcl: Tete-a-Tete with Amit Aggarwal on ‘Legalities and Licensing in India’

In India, licensing is still at a nascent phase. We often get confused as to what is IP infringement or the legal hassles associated with licensing. From a legal point of view, intellectual property (IP) encompasses software, patents, patent disclosures, trademarks and service marks, logos, get-up, trade names, internet domain names, rights in designs, copyright and moral rights etc. Licensing Corner caught up with Amit Aggarwal, Co-Founder and Director of Effectual Services to understand more legalities associated with licensing in India. Effectual Services provides end-to-end intellectual property and business and…

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Corporate Brand 

Baseline Ventures slaps legal notice to Swiggy, FreeCharge. Here’s what happened

Using Prithvi Shaw’s name for commercial leverage under the pretext of congratulating the latest sensation of Indian cricket have landed two big brands in the soup. As fans across the world were celebrating Indian test cricketer Prithvi Shaw century, foodtech major Swiggy and FreeCharge posted ‘congratulatory’ messages. However, the social media posts received ire and got a notice from Baseline Ventures, the sports marketing company that manages Shaw. Baseline Ventures, the sports marketing team managing Shaw has sent cease and desist notices to these companies seeking a sum of Rs…

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