Day: October 9, 2018

HOOQ strucks partnership deal with India’s Hotstar: What it means?

October 9, 2018

Southeast Asian streaming service HOOQ has struck a crucial partnership deal with India’s premium streaming platform ‘Hotstar’. As per the association, HOOQ’s 6,000-hour catalogue of Hollywood TV shows and movies will be made available to Hotstar Premium users. In turn, HOOQ can leverage Hotstar’s massive scale of over 150 million monthly active users. Ajit Mohan, […]

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Mattel launches new ‘Doctor Who’ Barbie inspired by Jodie Whittaker

October 9, 2018

To celebrate the new series, Mattel launched Barbie based on the thirteenth doctor of the science fiction ‘Doctor Who’. Created as a collaboration between BBC Studios and Mattel, the doll is available to order online and features colourful clothing including a rainbow jumper, lace-up boots, braces and a long-hooded coat. Also, she holds a sonic […]

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Ace designer Sabyasachi forays into the world of cosmetics with L’Oreal Paris

October 9, 2018

The Indian ace designer Sabyasachi Mukherjee has forayed into the world of cosmetics with beauty giant L’Oreal Paris, working with actress Aishwarya Rai Bachchan for the 21-piece collection. The limited-edition ‘LorealParisxSabyasachi’ is now available for sale online. The products include lipsticks, mascara and eyeliner, and the prices range between Rs 600 – 1500. The idea […]

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#LCExcl: Tete-a-Tete with Amit Aggarwal on ‘Legalities and Licensing in India’

October 9, 2018

In India, licensing is still at a nascent phase. We often get confused as to what is IP infringement or the legal hassles associated with licensing. From a legal point of view, intellectual property (IP) encompasses software, patents, patent disclosures, trademarks and service marks, logos, get-up, trade names, internet domain names, rights in designs, copyright […]

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Baseline Ventures slaps legal notice to Swiggy, FreeCharge. Here’s what happened

October 9, 2018

Using Prithvi Shaw’s name for commercial leverage under the pretext of congratulating the latest sensation of Indian cricket have landed two big brands in the soup. As fans across the world were celebrating Indian test cricketer Prithvi Shaw century, foodtech major Swiggy and FreeCharge posted ‘congratulatory’ messages. However, the social media posts received ire and […]

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