Food & Drink Food Licensing 

Delhi Duty Free launches Chivas XV in India

Delhi Duty Free in association with Pernod Ricard Global Travel Retail has launched Chivas XV in India. The 15yo blended Scotch whisky Chivas XV, which is selectively finished in Grande Champagne Cognac casks, is the latest addition to the Chivas Regal portfolio. To support the launch, brand experiences which showcase the spirit and bring to life the consumption moment of ‘Celebrate with XV’ were installed in prominent locations. Pierre Henry Coppere, Brand Director Scotch Whisky at Pernod Ricard Global Travel Retail said, “We are looking to challenge conventions on how…

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Celebrity Collaborations E-Commerce 

Nykaa Cosmetics signs Janhvi Kapoor as its first brand ambassador

Popular beauty e-commerce portal, Nykaa Cosmetics has signed Bollywood newcomer Janhvi Kapoor as its first brand ambassador since its inception six years ago. The deal marks the Dhadak actress first entry into the world of brand endorsements. However, no terms of the contract have been divulged yet. As per the association, Kapoor will appear in the print, digital and electronic advertisements of the company as well as play an active role in Nykaa’s social media campaigns. Before Kapoor, Nykaa worked with makeup artists and beauty experts. Started in 2012 by…

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Celebrity Collaborations 

Jaquar associates with ‘Koffee with Karan’ as official lifestyle partner

Jaquar Group, the bathroom and lighting solutions brand, has associated with Star World for its flagship show- Koffee with Karan as the official lifestyle partner for the sixth season of the show. The show stars Bollywood Director Karan Johar as a host which premieres on October 21. As per the association, Jaquar Group will refresh each guest with its most extensive and wide range of concepts and products. Commenting on the partnership, Sandeep Shukla, Head of Marketing and Communication, Jaquar Group was quoted as saying, “We at Jaquar Group are…

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