Know-How Promotional Licensing 

FREAKY FRIDAY: How ‘Promotional Licensing’ helps in endorsing a product

The fast-catching trend in the Indian brand licensing & merchandising industry today is that of ‘Promotional Licensing’. Brands in the FMCG sector, personal care, and food associate themselves with favourite characters to create short-term tactical campaigns to help them create more awareness about their products and to increase the selling usage. In a layman’s term, it is a marketing agreement between a manufacturer and a character (be it celebrity or cartoon) to use his or her image in promoting a product. To make you understand, here is a quick example:…

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India’s retail sector to grow to $1.3 trillion by 2020: Anarock Report

India’s retail sector is projected to grow to $1.3 trillion by 2020 from the level of $672 billion in 2017, Anarock Retail report on India’s offline and online retail market stated. “India’s retail sector is on a faster roll than ever before and the boosters acting on the retail sector are rapid urbanisation and digitisation, rising disposable incomes and lifestyle changes, particularly that of the middle-class,” explained Anuj Kejriwal, Managing Director and CEO, Anarock Retail. Anarock retail in its study about online retail said space will jump at four times…

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Promotional Licensing 

Smiley Company enters into promotional deals with Mondelez, Unilever

The Smiley Company has entered into promotional deals with Mondelez International in Asia and Unilever in France. In association with Mondelez, Smiley has released on-pack and in-pack promotions on Cadbury’s Lickables and Gems candy products in India and Bangladesh. Customers can choose from 16 exciting mini Smiley toys. The toys include fidget spinners, phone stands, puzzles, mazes and stamps among others. In addition, the Cadbury products will come with a Smiley-branded packaging. Smiley will replicate the campaign in Indonesia, Malaysia, and the Philippines through 2019. Smiley has also partnered with…

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Collaborations Sports 

Standard to partner with ISL’s Kerala Blasters

Standard, FMEG brand owned by Havells India announced its partnership with Kerala Blasters for the season, making its first association with the Indian Super League. “We are delighted to associate with Kerala Blasters as they are a rare blend of youthful energy, exuberance, talent, and popularity that complements the brand ethos of ‘young energy of India,” said Abhra Banerjee, VP, Havells India. The company aims to achieve a turnover of Rs 1,000 crore by 2020-21 with its 42 divisions across the country. Blasters players will sport the Standard logo on…

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Merchandise Licensing TV Series Licensing 

NYCC 2018: HBO brings new wave of ‘Game of Thrones’ merchandises

New York Comic Con is home to some of the hottest exclusives that you will ever see, which begins on a high note yesterday (October 4) and will remain till October 7. Taking place at the Javits Convention Center in midtown Manhattan, it’s already begun welcoming fans from all over the world to take part. To make it more interesting, HBO is taking to the streets of the Big Apple during New York Comic Con, partnering with Funko for an official pop-up shop throughout the convention. The collection set to…

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