Apparel Licensing Character Licensing 

Cakeworthy launches ‘Goosebumps’ apparel and accessories capsule line

The international lifestyle fashion brand, Cakeworthy is collaborating with Sony Picture Entertainment and Scholastic Entertainment to create a horrifying apparel and accessories capsule collection based on the best-loved Goosebumps book series by R L Stine. The collection is targeted at juniors and young men. In addition, Cakeworthy is launching its capsule collection comprising signature screened flannels in addition to a hoodie, enamel pins among others. “We are excited to collaborate with Cakeworthy on Goosebumps. Its Goosebumps collection is a must-have for every Goosebumps fan,” Jamie Stevens, EVP, Sony Pictures Entertainment…

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Mufti appoints Vipul Mathur as Chief Operating Officer

The clothing and fashion brand Mufti has announced the appointment of Vipul Mathur as Chief Operating Officer (COO). A B.Tech graduate, Vipul completed his post-graduation from the Goa Institute of Management. In his current role, he will be responsible to augment consumer experiences and propel the brand towards a stronger growth. “We are delighted to have Vipul as a new addition to our top management team. Mufti is a renowned brand that believes in innovation and originality, thereby providing exceptional products to customers,” Founder and MD Credo Brands Marketing, Kamal…

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Food Licensing TV Series Licensing 

Fans of ‘Game of Thrones’ rejoice! Whisky is coming this winter

While fans have to wait to witness the final battle in the “Game of Thrones” until sometime in 2019, but they can drown their sorrows with some scotch whiskeys. Confused? Famed scotch maker Johnnie Walker is launching single malt scotch whisky collection inspired by the villainous White Walkers of HBO’s hit series. The limited-edition collection is inspired by the Seven Kingdoms of Westeros, where the saga takes place and the prominent families in the TV series. Liquor giant Diageo revealed a special Johnnie Walker Blended Scotch Whisky called ‘The White Walker’ by…

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Sports Licensing 

Who will be India’s Poker Pro? Third season of Match Indian Poker League is here

Hold your breath! The third Season of Match Indian Poker League is coming! Match Indian Poker League or MatchIPL as it is known, is a poker-based league that is the brain-child of Industrialist Raj Kundra and Bollywood actress, Shilpa Shetty Kundra. It was launched under their umbrella corporation Viaan Industries Ltd. which is a gaming, entertainment, and licensing company. In the wake of Season 3 of MatchIPL, MTV in collaboration with PokerRaj is on the hunt for India’s best poker players who will get to represent 8 different teams at…

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