Corporate Brand Fashion & Accessories 

CaratLane announces its foray into silver jewellery with ‘Shaya’

CaratLane – a Tanishq partnership announces its foray into silver jewellery with ‘Shaya’. Shaya celebrates women who live life on their own terms, and are kicking ass in their own unique way. A go-getter at work, they call her “aggressive”. But she rarely thinks about what others have to say. She’s modern and Indian, yes she can be both. Not one to follow the herd, she makes individualistic choices – from her personal life to the jewellery that she wears. Shaya’s collection of bold, statement-making silver jewellery gives women plenty of differentiated…

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Merchandise Licensing 

Genius Brands signs license deal with Bendon for ‘Llama Llama’

Following the recent announcement of Netflix’s renewal of season two of the Llama Llama animated series, the momentum continues for the brand with Genius Brands finalizing a new licensing agreement with leading children’s consumer product company, Bendon Inc. Bendon will create a line of branded coloring and activity books featuring the Llama Llama characters, which will be available at retailers in time for spring 2019. Bendon’s new line of products will complement Penguin Young Readers assortment of bestselling Llama Llama hardcover and board books. Bendon joins Genius Brands’ growing roster…

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Character Licensing Merchandise Licensing 

Lawless Entertainment concludes deal with MSMG for ‘The Swan Princess’

Lawless Entertainment announced the conclusion of a licensing deal with MSMG for ‘The Swan Princess’.  The deal includes various items in the apparel category including t-shirts, hoodies among others. MSMG has teamed with apparel manufacturer INX Printing, Haaseline Entertainment, and CPG Product Placement Group to bring apparel to retail with Swan Princess and many characters. The Swan Princess started as a 1994 animated, musical, fantasy film based on the ballet “Swan Lake” and followed the love story of Odette, The Swan Princess, and Prince Derek.  The adventures of Princess Odette…

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Collaborations Strategic Licensing 

Eros Now enters into strategic partnership with FashionTV

Eros International, a leading global company in the Indian film entertainment industry, announced that Eros Now, it’s cutting-edge digital over-the-top (OTT) South Asian entertainment platform, has entered into a partnership with leading fashion and lifestyle channel, Fashion TV (FTV). With this association, Eros Now will be the first OTT player to venture into the fashion and lifestyle segment by providing consumers access to FTV’s 12-plus Live TV Channels and 145-plus hours of VOD content. Commenting on the partnership, Rishika Lulla Singh, CEO, Eros Digital said, “Recognizing very distinct consumer behavior…

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Apparel Licensing Sports Licensing 

Alcis Sports to partner Haryana Steelers for Pro Kabaddi League 2018

Alcis Sports, an Indian sportswear brand, announced their association with Haryana Steelers for the sixth season of Pro Kabaddi League that will start from October 5. Alcis Sports will provide technologically advanced sportswear to Haryana Steelers to enhance their comfort and performance. Alcis Sports is a homegrown Indian sportswear brand which is at par with any international brand in terms of quality and also is in sync with Indian sensibilities. Alcis Sports prides itself for being the first Indian brand to have the capability and production ability to manufacture technologically…

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