Brand Licensing 

Eros Now signs content licensing deal with Chinese streaming service iQiyi

Reading Time: < 1 minute Post Views: 2,279 Eros International, a leading global company in the Indian film entertainment industry, announced that Eros Now has partnered with Chinese online video-streaming service iQiyi for a content licensing deal. iQiyi is one of the largest online video sites in the world, with nearly 6 billion hours spent on its service each month and over 500 million active monthly users. However, Eros did not disclose financial terms of the deal but said its streaming service Eros Now will license its catalogue of Indian movies such as Dabangg, Devdas,…

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Brand Licensing 

Chicco expands in India with new exclusive store in Gurugram

Reading Time: < 1 minute Post Views: 2,311 Chicco, one of the biggest global baby care brand from Italy, opens its exclusive store in Ambiance Mall, Gurgaon. The store takes care of all baby essentials with an extended range of product line including apparels, shoes, travel, nursing, cosmetics, and toys. At this new Chicco store, parents can find advice and answers for all their baby care product needs. Chicco’s latest global Fall-Winter’18 collection is now available in the store. Commenting on the launch of Chicco store in Gurgaon, Rajesh Vohra, CEO, Artsana India said, “I…

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Apparel Licensing Celebrity Licensing 

Tiger Shroff launches active wear brand ‘PROWL’

Reading Time: < 1 minute Post Views: 5,847 Joining the celebrity bandwagon, Bollywood actor Tiger Shroff launched his own active clothing and accessories brand PROWL, in association with Mojostar on September 10. The wide range of products includes T-shirts, tanks, shorts, sweatshirts, joggers, track-pants and compression wear starting at Rs 999. PROWL will target young consumers between 18 and 25 years of age and will offer activewear clothing for a certain period of time and will move on to accessories such as footwear, gym bags and fitness accessories later. T-Series also released featuring the actor titled…

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Character Licensing 

Genius Brands appoints Brandgenuity as European agent for ‘Llama Llama’

Reading Time: 2 minutes Post Views: 2,408 Expanding the reach of its licensing program for popular and endearing children’s property ‘Llama Llama’, Genius Brands signed Brandgenuity as the brand’s licensing agent for the UK, Ireland, Spain, Hungary, Poland, and Romania.  The announcement was made by Genius Brands International’s SVP, Global Consumer Products, Lloyd Mintz. “With 20 million books in eight languages sold worldwide, not to mention the continuing success of the first season of the animated series around the globe on Netflix, Llama Llama has proven to be a concept that engages people of…

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Retail 

Reliance Retail buys 16.3% in Genesis Colors

Reading Time: < 1 minute Post Views: 1,999 Reliance Retail Ventures Limited, a subsidiary of the Reliance Industries Limited, has purchased 16.31 percent equity holding in Genesis Colors Limited (GCL) for a consideration of Rs 34.80 crore. The stake purchase is in addition to 49.46 percent equity holding in GCL held by the Reliance Brands Limited. The acquisitions will help the company to strengthen its footage in the retail industry and support its long-term strategy to enhance its value in the retail industry. However, no regulatory approvals were required for the said acquisition of shares…

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