Corporate Brand Merchandise Licensing 

Mattel launches new theatrical film division

Reading Time: 2 minutes Post Views: 3,732 Mattel announced the creation of Mattel Films, a new division of the company focused on developing and producing motion pictures based on the company’s iconic and globally-recognized franchises. Academy Award-nominated producer Robbie Brenner has been appointed to lead Mattel Films as Executive Producer, reporting to Ynon Kreiz, Mattel’s Chairman and CEO. Robbie Brenner will oversee Mattel Films, developing motion pictures based on Mattel’s iconic franchises. “Mattel is home to one of the world’s greatest portfolios of beloved franchises, and the creation of Mattel Films will allow us…

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Game Licensing 

Rovio, Imagine Dragons launch special ‘Angry Birds’ match event

Reading Time: 2 minutes Post Views: 3,374 Rovio Entertainment has partnered with the multi-platinum Grammy Award-winning band ‘Imagine Dragons’ to launch Angry Birds x Imagine Dragons, a free in-game event playable through September 25. The event will benefit the Tyler Robinson Foundation (TRF), a non-profit organization dedicated to helping families cope financially and emotionally with pediatric cancer. Imagine Dragons said, “The Tyler Robinson Foundation is a cause very close to our hearts. These kids and their families should never have to suffer financial despair when they’re already battling cancer together, and it’s an honor…

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Fashion & Accessories Merchandise Licensing 

Wayfair, Cosmopolitan launch new fashion-forward furniture collection

Reading Time: 2 minutes Post Views: 4,406 Wayfair Inc, one of the world’s largest online destinations for the home, announced a new collection of furniture and décor in partnership with Cosmopolitan, sold exclusively on Wayfair. The partnership was brokered by IMG, Cosmopolitan’s exclusive global licensing representative. The line called, CosmoLiving by Cosmopolitan, was designed with the small-space living and affordable price points in mind, which is ideal for young adults settling into their first apartments or homes who want a chic living space that’s an extension of their personalities. “Part of Wayfair’s goal of…

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