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Day: September 5, 2018

Celebrity Collaborations 

Bollywood actress Kriti Kharbanda to endorse P C Chandra Jewellers

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PC Chandra Jeweller has announced Bollywood actress Kriti Kharbanda as its new brand ambassador to promote the popular jewellery brand pan India. The 29-year-old said in a statement, ” I feel really honoured and happy to be part of the P C Chandra team. It’s my first jewellery endorsement and because I have also studied jewellery design, it’s something very close to my heart and I feel very happy being associated with the brand.” Kriti appeals to the masses and her brand presence resonates with the luxurious style of PC…

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Character Licensing 

Japan’s Monchhichi announces new licensees, promotional partners

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Japan’s Sekiguchi and Technicolor Animation Productions (TAP) have appointed several top-tier regional licensing agents for Monchhichi. The new CGI animated series have been co-produced by TAP and TF1 in collaboration with Sekiguchi, and have signed a roster of new licensing and promotional partnerships in France, Italy, and Russia. The new agents include Alicom (Nordic region), Ypsilion Licensing (Spain), and Monco Creation Limited (China/HKG/Taiwan), who join Maurizio Distefano Advisors (Italy), Plus License (Russia, CIS, and CEE) who were also recently appointed. In France, TF1 Licenses has signed several new licensing partners…

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Collaborations Sports 

BSNL ropes in Indian boxer MC Mary Kom as its brand ambassador

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State-run telecom firm Bharat Sanchar Nigam Limited (BSNL) roped in Indian boxer MC Mary Kom as its brand ambassador. As per the association, Mary Kom will be promoting the brand for two years. “One thing I always say is never give up, always fight and win. BSNL is also full of energy and together we will be a champion,” Kom said on the association. The telecom company will run television commercials, print advertisements and tariff plan endorsement with Kom. “I am sure with her presence on our side. her agreeing…

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Merchandise Licensing People 

Netflix hires Disney Executive Christie Fleischer as Global Head of Consumer Products

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Netflix has hired Disney veteran Christie Fleischer as its global head of consumer products to oversee retail and licensee partnerships, publishing, interactive games, merchandising and experiential events. In her current role, Fleischer will lead a team focusing on developing the consumer products portfolio across all categories for Netflix original series and films. She joins the Los Angeles based team on September 4. Commenting on the new role, Fleischer said, “I’m excited to begin this next chapter with Netflix. With the amazing series and films being developed on a global scale,…

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Character Licensing 

Archie Comics appoints Merchantwise for licensing in NZ, Australia

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Archie Comics has signed Merchantwise to serve as its licensing and merchandise representative in Australia and New Zealand. Archie Comics was first published in 1942, and has expanded into TV shows, movies and more since its creation, including the current TV series “Riverdale.” “It’s exciting to see timeless favorites reinvented for modern audiences. In its almost 80-year history, Archie Comics has sold billions of comics and branded merchandise. Now, with the success of ‘Riverdale’ and the new ‘Sabrina’ TV series on Netflix, Archie Comics characters are set to be more…

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