Day: September 5, 2018

Bollywood actress Kriti Kharbanda to endorse P C Chandra Jewellers

September 5, 2018

PC Chandra Jeweller has announced Bollywood actress Kriti Kharbanda as its new brand ambassador to promote the popular jewellery brand pan India. The 29-year-old said in a statement, ” I feel really honoured and happy to be part of the P C Chandra team. It’s my first jewellery endorsement and because I have also studied […]

Japan’s Monchhichi announces new licensees, promotional partners

September 5, 2018

Japan’s Sekiguchi and Technicolor Animation Productions (TAP) have appointed several top-tier regional licensing agents for Monchhichi. The new CGI animated series have been co-produced by TAP and TF1 in collaboration with Sekiguchi, and have signed a roster of new licensing and promotional partnerships in France, Italy, and Russia. The new agents include Alicom (Nordic region), […]

BSNL ropes in Indian boxer MC Mary Kom as its brand ambassador

September 5, 2018

State-run telecom firm Bharat Sanchar Nigam Limited (BSNL) roped in Indian boxer MC Mary Kom as its brand ambassador. As per the association, Mary Kom will be promoting the brand for two years. “One thing I always say is never give up, always fight and win. BSNL is also full of energy and together we […]

Netflix hires Disney Executive Christie Fleischer as Global Head of Consumer Products

September 5, 2018

Netflix has hired Disney veteran Christie Fleischer as its global head of consumer products to oversee retail and licensee partnerships, publishing, interactive games, merchandising and experiential events. In her current role, Fleischer will lead a team focusing on developing the consumer products portfolio across all categories for Netflix original series and films. She joins the […]

Archie Comics appoints Merchantwise for licensing in NZ, Australia

September 5, 2018

Archie Comics has signed Merchantwise to serve as its licensing and merchandise representative in Australia and New Zealand. Archie Comics was first published in 1942, and has expanded into TV shows, movies and more since its creation, including the current TV series “Riverdale.” “It’s exciting to see timeless favorites reinvented for modern audiences. In its […]