Merchandise Licensing 

eOne announces broadcast and licensing plans for ‘PJ Masks’ in Korea

 Entertainment One (eOne) expanded the presence of its popular preschool superhero property, PJ Masks across Asia. The show will be heading to free-to-air channel EBS in Korea. Starting August 29, 52 episodes from Series 2 of PJ Masks will begin airing on EBS and will significantly boost exposure for the show in the region following the broadcast debut on Disney’s cable network in 2017. Disney Junior is also set to air with Series 2 later this year.  “There’s been incredible growth for PJ Masks across Asia,” said eOne’s Monica Candiani,…

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Food Licensing 

Nestle, Starbucks close global licensing deal: Here what it means

Nestlé has closed the deal granting it access to perpetual global rights to market Starbucks good and products around the globe. As per the association, the two companies will work closely together on the existing Starbucks range of roast and ground coffee, whole beans, instant and portioned coffee. According to a company release, Nestlé will use the resources of both companies to enhance Starbucks’ product offering worldwide. “This partnership demonstrates our growth agenda in action, giving Nestlé an unparalleled position in the coffee business with a full suite of innovative…

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Game Licensing Movie Licensing 

Eros Now launches ‘Happy Phirr Bhag Jayegi’ official movie based game

Eros Now released official ‘Happy Phirr Bhag Jayegi’ game based on the Diana Penty-Sonakshi Sinha starrer movie. The objective of this game is to run as long as possible by avoiding all kinds of obstacles that are coming on the way. The game is available for download on Google Play. According to the official synopsis that is given on the site — Happy is running on the streets avoiding obstacles by sliding, single jump and double jump. As a player, you have to avoid obstacles and collect coins. Check out…

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