Day: August 23, 2018

Zynga, Disney join forces to create new ‘Star Wars’ mobile game

August 23, 2018

Social game developer Zynga signed a multi-year licensing deal with Disney. As per the association, Zynga will develop and publish a new free-to-play Star Wars mobile game. “Star Wars is one of the most iconic franchises in the world and has engaged generations of fans for decades,” said Frank Gibeau, chief executive officer, Zynga. According […]

Read More

Pierre Cardin to open five exclusive outlets for bags in India

August 23, 2018

Pierre Cardin is planning to open five exclusive outlets for bags in India. According to a report in the Economic Times, the fashion and lifestyle brand has inked a licensing deal with Brandzstorm India to expand its offline and online presence in the country. Besides standalone stores, the initial stores will come up in metro […]

Read More

ICICI Bank inks multi-year partnership with Manchester United

August 23, 2018

ICICI Bank announced a multi-year deal with Manchester United to create a range of competitive co-branded credit and debit card to the club’s 35 million Indian followers. Anup Bagchi, Executive Director, ICICI Bank said, “This collaboration further underscores our commitment to deliver innovative, powerful and distinctive value propositions to our customers. These co-branded cards are […]

Read More

Lakme launches first-ever Kareena Kapoor Khan cosmetics collection

August 23, 2018

In what could be termed good news for all the fashion divas, Bollywood actress Kareena Kapoor Khan has launched her first ever makeup collection with Lakmé Absolute. The exclusive range is available on the beauty e-commerce store Nykaa. The Lakmé Absolute line has the theme “Shades of a Diva” and products include a lip liner, […]

Read More

IMG partners with Refinery29 to launch licensed products

August 23, 2018

IMG announced a new partnership with Refinery29, the leading digital media, and entertainment company for young women, to extend the brand’s presence through new licensed consumer product initiatives. As Refinery29’s first global licensing representative, IMG will explore opportunities within categories including health and beauty, apparel and accessories, office and home, bedding, and décor. Van Kokeh, […]

Read More