Game Licensing 

Zynga, Disney join forces to create new ‘Star Wars’ mobile game

Social game developer Zynga signed a multi-year licensing deal with Disney. As per the association, Zynga will develop and publish a new free-to-play Star Wars mobile game. “Star Wars is one of the most iconic franchises in the world and has engaged generations of fans for decades,” said Frank Gibeau, chief executive officer, Zynga. According to a report in the License Global, Zynga will also assume operation of “Star Wars: Commander,” a game developed by Disney that launched in 2014. “The opportunity with Zynga is the latest step in our…

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Accessories Licensing Brand Licensing 

Pierre Cardin to open five exclusive outlets for bags in India

Pierre Cardin is planning to open five exclusive outlets for bags in India. According to a report in the Economic Times, the fashion and lifestyle brand has inked a licensing deal with Brandzstorm India to expand its offline and online presence in the country. Besides standalone stores, the initial stores will come up in metro cities such as Delhi, Mumbai, and Bengaluru. Brandzstorm will be responsible for online distribution of Pierre Cardin bags in India. According to Ujjval Saraf, managing director of Brandzstorm, the women handbag market size in India…

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Brand Licensing Collaborations Merchandise Licensing 

ICICI Bank inks multi-year partnership with Manchester United

ICICI Bank announced a multi-year deal with Manchester United to create a range of competitive co-branded credit and debit card to the club’s 35 million Indian followers. Anup Bagchi, Executive Director, ICICI Bank said, “This collaboration further underscores our commitment to deliver innovative, powerful and distinctive value propositions to our customers. These co-branded cards are yet another compelling proposition to cater to the fans of the iconic football club in the country. This launch re-affirms our commitment to bring in world-class privileges to our customers.” As a part of the…

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Celebrity Licensing Fashion Licensing 

Lakme launches first-ever Kareena Kapoor Khan cosmetics collection

In what could be termed good news for all the fashion divas, Bollywood actress Kareena Kapoor Khan has launched her first ever makeup collection with Lakmé Absolute. The exclusive range is available on the beauty e-commerce store Nykaa. The Lakmé Absolute line has the theme “Shades of a Diva” and products include a lip liner, face and cheek contour, lipstick, eye definer, brow definer, and mascara. The collection is priced between Rs 800 – Rs 1300. Check out the collection here: Apart from the ‘lip definer’, the makeup collection has…

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Brand Licensing 

IMG partners with Refinery29 to launch licensed products

IMG announced a new partnership with Refinery29, the leading digital media, and entertainment company for young women, to extend the brand’s presence through new licensed consumer product initiatives. As Refinery29’s first global licensing representative, IMG will explore opportunities within categories including health and beauty, apparel and accessories, office and home, bedding, and décor. Van Kokeh, Licensing Director, IMG, said, “Refinery29 is one of the most relevant and trusted brands in today’s market, championing women through credible content, meaningful experiences, positive impact and inclusive storytelling. Together, we will identify partners that…

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