Fashion Licensing 

British brand Reiss inks its first licensing deal with Global Brands Group

Global Brands Group Holding Limited has entered into a five-year licensing agreement with contemporary British fashion brand Reiss. With this association, Reiss joins Global Brands’ portfolio of fashion brands, including Calvin Klein, All Saints, Juicy Couture and Kenneth Cole. “With its modern and aspirational approach, Reiss is a perfect addition to our strong portfolio of leading consumer brands,” said Dow Famulak, President – Europe, Asia & Brand Management at Global Brands Group in a statement. “As a brand that resonates with consumers globally, we see significant opportunities for growth across…

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Fashion Licensing 

Perry Ellis International inks licensing agreement with fashion footwear

Perry Ellis International announced that the company has entered into a new license agreement with Fashion Footwear LLC. The new association will grant rights to design and distribute Havanera flip flops and casual footwear for men, women, boys, and girls in the US region and Canada. Targeted distribution will include department and specialty stores as well as military exchanges and e-commerce. “We look forward to working with Fashion Footwear LLC and offering attractive and stylish tropical product for our customers while continuing to expand our global reach,” said Oscar Feldenkreis,…

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Character Licensing Fashion Licensing 

ZAG’s ‘Miraculous’ attracts new global, pan-regional licensing partners

Award-winning global independent animation studio ZAG continues to build its aspirational brand ‘Miraculous – Tales of Ladybug & Cat Noir’. Miraculous is the winner of the 2018 Teen Choice Award for Choice Animated Series. ZAG announced a new global licensing partner, Ipanema Sandals, as well as Winning Moves for EMEA. The new partners join a licensing and merchandising program that topped the USD100 million mark in retail sales in 2017, and with top-TV ratings garnered worldwide, season two airing globally, season three launching mid-2019, and seasons four and five now…

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Fashion Licensing 

Kith x Coca-Cola x Converse collection released: Check it out here

Kith associated with the iconic Coca-Cola for the third time to release a fully rounded co-branded collection. Building on the initial collection with Converse last year, four new denim Chuck 70s are introduced. Check out the collection here:  Image Courtesy: Official portal of Kith Each model is crafted from premium frayed denim and features Coca-Cola embroidery in four different languages and colours — Chinese, English, French, and Russian. China is presented in yellow denim with red embroidery, the USA in red denim with white embroidery, France in navy denim with…

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Brand & Lifestyle Sports 

ASICS India rope in cricketers Bumrah, Bhuvneshwar as brand ambassadors

Sports performance brand ASICS has roped in Indian fast bowlers Jasprit Bumrah and Bhuvneshwar Kumar as their first brand ambassadors in the country. Sharing his excitement, Bumrah said, “I am extremely happy to represent ASICS in India. Being an ASICS athlete gives me the pleasure of working with a brand that I have been a fan of since my early years.” The association will see Jasprit and Bhuvneshwar join forces to underscore the company’s commitment towards India. Commenting on the brand association, Managing Director of ASICS India Rajat Khurana said,…

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