Celebrity Merchandise Licensing 

Shemaroo partners TikTok, Vigo Video to promote merchandise brand ‘Yedaz’

Shemaroo Entertainment Limited has partnered with Vigo Video and TikTok to promote the company’s Bollywood merchandise brand – Yedaz. Yedaz – Bollywood Madness by Shemaroo is the official Bollywood licensing and merchandising rights holder. The brand has a presence in more than 15 different categories such as T-shirts, coffee mugs, coasters, mobile covers, cushions and other exciting product line-ups. As per the association, Yedaz by Shemaroo and Vigo Video will see the audio and video content of Shemaroo on Vigo Video platform in the first phase, followed by a presence…

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Merchandise Licensing Sports Licensing 

Beijing 2022 Winter Olympics launches licensing program

After a successful trial run over the past six months, the Beijing 2022 Winter Olympics organizing committee launched its official licensing program on July 31. The program has been launched to promote the Olympic spirit, provide a marketing platform for Chinese small- and medium-sized businesses, attract public participation, and finance the upcoming games. The launch comes three years after Beijing won the bid to host the upcoming Winter Olympics, becoming the only city to ever host both the Summer and Winter Games. According to a press conference, official Beijing 2022…

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Game Licensing TV Series Licensing 

Yoozoo unveils officially licensed ‘Game of Thrones’ browser game

Yoozoo Games, a leading Chinese game developer and publisher, announced that ‘Game of Thrones Winter is Coming’, a browser game officially licensed by Warner Bros. Interactive Entertainment under license from HBO is set to launch in spring 2019. Developed by Yoozoo, the game’s scenery, characters, and topography are all being designed by renowned artists, staying faithful to the look and feel of the critically-acclaimed, Emmy Award-winning show. The story starts just after the death of Eddard Stark, where players take on the role of an ambitious Westeros lord, determined to…

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Accessories Licensing Fashion Licensing 

Cosmopolitan, Gina Concepts join forces to launch new cosmetic accessories line

Hearst Magazines announced a licensing agreement with Gina Concepts, a subsidiary of Gina Group, to develop its first Cosmopolitan-branded cosmetic bags and accessories collection. Commenting on the partnership, Steve Ross, Global Chief Licensing Officer and Head of Brand Development, Hearst Magazines said, “Cosmopolitan is a champion of fashion and beauty in every form, and with this new line of cosmetic accessories, beautiful and functional design is at the heart of every piece allowing ‘Cosmo Girls’ of all ages to express their own unique style.” The partnership was brokered by IMG,…

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