Day: August 21, 2018

Shemaroo partners TikTok, Vigo Video to promote merchandise brand ‘Yedaz’

August 21, 2018

Shemaroo Entertainment Limited has partnered with Vigo Video and TikTok to promote the company’s Bollywood merchandise brand – Yedaz. Yedaz – Bollywood Madness by Shemaroo is the official Bollywood licensing and merchandising rights holder. The brand has a presence in more than 15 different categories such as T-shirts, coffee mugs, coasters, mobile covers, cushions and […]

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Beijing 2022 Winter Olympics launches licensing program

August 21, 2018

After a successful trial run over the past six months, the Beijing 2022 Winter Olympics organizing committee launched its official licensing program on July 31. The program has been launched to promote the Olympic spirit, provide a marketing platform for Chinese small- and medium-sized businesses, attract public participation, and finance the upcoming games. The launch […]

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Yoozoo unveils officially licensed ‘Game of Thrones’ browser game

August 21, 2018

Yoozoo Games, a leading Chinese game developer and publisher, announced that ‘Game of Thrones Winter is Coming’, a browser game officially licensed by Warner Bros. Interactive Entertainment under license from HBO is set to launch in spring 2019. Developed by Yoozoo, the game’s scenery, characters, and topography are all being designed by renowned artists, staying […]

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Cosmopolitan, Gina Concepts join forces to launch new cosmetic accessories line

August 21, 2018

Hearst Magazines announced a licensing agreement with Gina Concepts, a subsidiary of Gina Group, to develop its first Cosmopolitan-branded cosmetic bags and accessories collection. Commenting on the partnership, Steve Ross, Global Chief Licensing Officer and Head of Brand Development, Hearst Magazines said, “Cosmopolitan is a champion of fashion and beauty in every form, and with […]

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