Celebrity Licensing Merchandise Licensing Sports Licensing 

FREAKY FRIDAY: This boxer is country’s first female superheroine. Any guesses?

We all know about Black Widow or Scarlet Witch, but do you know who is India’s first female superhero? Well, it’s none other than Mary Kom! India’s boxer woman Mangte Chungneijang Mary Kom was seen in an animated avatar as the country’s first female superheroine in an animated TV series. The Indian TV series, titled Mary Kom Jr revolved around the fictional school life of an 8 to 10-year-old Mary Kom in the light of her native Manipuri culture. Other characters of the series had been kept neutral to appeal…

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Celebrity Licensing 

Yuvraj Singh launches his YWC sports and lifestyle brand store in Mohali

Cricketer Yuvraj Singh has launched the second YWC sports and lifestyle brand store in Mohali, Chandigarh. The store was launched after getting the immense response for the stand-alone store in Varanasi, which was launched last year. The latest store will be the flagship store for the brand and will house a vast collection of fashion and sports gear. The launch of the store at VR Punjab witnessed an extensive display of YWC’s new sports gear collection as well as the core fashion collection introducing their upcoming Autumn/Winter range. The store…

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Celebrity Licensing 

FILA associates with Rannvijay Singh to launch motorsport collection in India

The Italian Brand, FILA launched its first-ever Indian motorsport collection in collaboration with youth icon Rannvijay Singh in its stores across the country. In addition of this nationwide launch, the motorsport collection launched on FILA’s Bhopal store at DB City Mall and Aashima Mall. Fueling their passion for all things motorsport, Rannvijay, and Rohan Batra (MD Cravatex Brands Limited) have taken inspiration from their own experience and from riders and drivers from across India to bring this collection to life. Cravatex Brands is the official distributor of Fila products in…

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TV Series Licensing 

SonyLIV and Legrand Innovate to entertain with ‘The Good Vibes’

The ‘Good Vibes’, a new web-series, is one of a kind creative collaboration between Legrand, the innovative electrical brand, and SonyLIV, India’s premium OTT platform. Produced by LIQVD Asia- a new-age communications company and Bohemian Films, the web-series brings together two brands that command a strong consumer connect with their respective offerings. Abhishek Joshi, Head- Marketing, Subscription and Content Licensing of Digital Business, Sony Pictures Networks India said, “With increasing digital viewership, content curations from brands on OTT platforms are on a rise. We, at SonyLIV, believe in the power…

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Character Licensing Fashion Licensing 

Sanrio, Converse to bring Hello Kitty-themed fashion collection

Sanrio has teamed up with Converse for a new line of Hello Kitty-themed footwear, sportswear and accessories collection. Set to coincide with the back-to-school season, The Hello Kitty x Converse collection will offer a range of Hello Kitty-inspired designs across classic Converse silhouettes including the Chuck Taylor All Star, Chuck 70, and One Star. The shoes will be available for everyone as they come in kid’s, women’s, and men’s sizes. Sneakers include a second set of laces in all-over Hello Kitty print. Custom graphics are screen printed on each pair,…

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Music Licensing 

Sony Music launches global artist royalty portal in India

Music label Sony Music has launched its global artist royalty portal — Artist Portal in India to empower artists by giving them easy access to royalty statements online. Along with detailed insights into worldwide music streams, downloads, video views, charts position and more, the label’s artiste and partners are presented with earnings from across all leading audio and video platforms. “It is a unique platform that gives artists access to revenue and consumer insights information on their songs,” Shridhar Subramaniam, President India, and the Middle East said in a statement.…

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