Character Licensing Know-How 

FREAKY FRIDAY: Garfield is the first characters to enter Indian licensing market

Be it Disney’s Mickey Mouse or Garfield – character and entertainment licensing is one of the largest segments of the licensing business, which is mostly recognized by the general public. The segment includes properties primarily from feature films, television shows, video games and online entertainment. Garfield is the first characters to enter Indian licensing market with its licensing program in the late 1990s. The lasagna-loving cat and its partnerships with numerous licensees have enabled wide availability of its merchandises across the country. The Garfield merchandise is licensed by Animation International…

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Celebrity Licensing 

Sunny Leone launches her first pop-up store in Mumbai

In a first of its kind, Bollywood actress Sunny Leone launched her first pop-up store in Mumbai. Currently, the actress owns a line of cosmetics under the brand, StarStuck, which was previously being sold on online platforms. With the launch of this pop-up store, Leone aims to give a tangible experience of the range to her customers. She is also planning to open more such stores in the future. She said, “This is a very first pop up in India done by a celebrity. And I am so happy that…

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Celebrity Licensing Game Licensing 

Viaan Industries launches ‘VOW’ game, crosses 75k downloads

Viaan Industries, a popular licensing, entertainment, and gaming company promoted by leading entrepreneur, Raj Kundra, and Bollywood actress Shilpa Shetty Kundra had recently launched VOW game, a farming game in August. The company launched the game in association with Mangala Green Infra Ventures Private limited. Since the launch, the game has received a tremendous response and have crossed more than 75k downloads. Salient features of the game: It lets you into the world of Real-Time farming. Be a real farmer & grow REAL CROPS! Grow your farm and expand it…

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Apparel Licensing Character Licensing 

Pink Panther fashion collection launched at Essentiel Antwerp

A Pink Panther fashion collection for women has launched at the Belgian fashion label Essential Antwerp. The deal was brokered by CPLG on behalf of Metro Goldwyn Mayer Studios. Featuring the Pink Panther, the new fashion line includes sweatshirts, knit sweaters, t-shirts and handbags with embroidery, sequins, and slogans. The collection will be included in a look book shoot and featured on Essentiel’s social media channels. Tom De Poortere, creative director at Essential Antwerp, said, “We always look to include graphic prints or characters into our collections and the Pink…

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Accessories Licensing Apparel Licensing 

Rubie’s Masquerade, Epic Games partner to launch ‘Fortnite’ fashion collection

Rubie’s Masquerade announced a new partnership with Epic Games to create a range of Fortnite apparel collection for the European market. The transaction was brokered by IMG. “Fans will soon be able to replicate their favorite Fortnite characters as they prepare for epic battles in our officially licensed costumes and accessories. We will be launching with some of the most sought-after character costumes and accessories for tweens and adults alike and will continue to strengthen our range alongside the ever-evolving skins from Epic. We are so excited to be part…

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Collaborations Music Licensing 

Now send musical GIFs to Snapchat, thanks to TuneMoji

Snapchat users will now be able to send musical GIFs through chats, or as part of stories through TuneMoji. The music GIF network is integrating into Snap allowing the app’s millions of users to add TuneMojis in chats and stories. However, you will need to have both TuneMoji and Snapchat downloaded in order to send musical GIFs. Since launching in 2014, TuneMoji has been steadily growing, with around 20 million users already. The app allows people to create and share the GIFs, which all feature licensed music, to enhance their…

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Sports Licensing 

SPN join hands with Facebook to telecast ‘LaLiga’ on TV in India

Sony Pictures Networks India (SPN) has partnered with Facebook to telecast the Spanish top division football league, LaLiga, on TV in India this season. As per the association, over 100 selected matches will be telecast on SPN’s sports channels, including the key clashes, El Clasico and Madrid Derby. All matches will still be available for free on Facebook. Rajesh Kaul, Chief Revenue Officer Distribution, and Head – Sports, Sony Pictures Networks India said, “We have been committed to LaLiga for the past four years and we are excited to continue…

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Character Licensing Merchandise Licensing 

The Pokémon Company unveils ‘Lavender Town’ inspired fashion line

The Pokémon Company International unveiled a new original collection of apparel and accessories influenced by Lavender Town, an iconic and fan-favorite location in the Kanto region. Lavender Town originally appeared in the Pokémon Red and Pokémon Blue video games and is recognized among fans as the most mysterious and one of the most iconic locations in the video game series. The new collection includes a wide range of products including crewneck sweatshirts, 9Fifty Baseball Cap by New Era, leggings, infinity scarf, backpacks, laptop sleeves, colour changing mugs, lunch boxes and pencil cases.…

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Celebrity Licensing 

Cheating case filed against Hrithik Roshan, HRX brand issues clarification statement

After being accused of cheating, Bollywood actor Hrithik Roshan has issued a statement to clarify the matter. His statement read, “Hrithik Roshan and HRX Brand have no association with the matter in question in news. HRX Brand has been licensed to Global Fragrances for limited purposes. The license was terminated by HRX Brand because of defaults by Global,”. “Neither Hrithik Roshan nor HRX Brand are responsible to Muralidharan, the complainant. Neither HRX Brand nor Hrithik Roshan were responsible for engaging Muralidharan, the Complainant, and are not liable for Global Fragrances’…

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Character Licensing Toy Licensing 

This summer, Mezco Toyz is coming to haunt you with the ‘Nun’ doll

Warner Bros have joined forces with Mezco Toyz for a new doll inspired by the studio’s latest horror release, The Nun. Standing 18 inches tall, the Nun doll replicates the film’s protagonist. Her bright, piercing eyes stare directly into your soul and she features a film-accurate habit complete with a tunic, cowl, and veil. The Nun doll is sold in a die-cut window box that can be used for display. First introduced in ‘The Conjuring 2’, horror fans got a quick glimpse of the Nun in a haunting scene where…

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