E-Commerce Merchandise Licensing Retail 

POPxo launches its ecommerce portal to sell private label merchandise

The Delhi-based women-focused digital content platform POPxo has announced the launch of its e-commerce platform ‘POPxo Shop’ to sell private label merchandise. The platform known for its stories, videos and social media content about fashion and women, has forayed into the world of retail with products that are designed to appeal to the millennial audience including mugs, phone covers, bags among others. The eCommerce vertical went live last week, showcases products such as phone covers, notebook, laptop sleeves, coffee mugs, tote bags, multi-purpose pouches and cushion covers, among others. POPxo…

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Sports Licensing 

IMG appointed as master licensee of UEFA Euro 2020

UEFA, European football’s governing body, has appointed IMG as the exclusive master licensee for UEFA Euro 2020 and other major tournaments through 2022. The new appointment follows IMG and UEFA’s highly successful collaboration on the licensing programme for UEFA Euro 2016 and other national tournaments through the 2014-17 period. The new multi-year global rights deal includes the UEFA Women’s Euro 2021, UEFA U-21 Championship 2019 and 2021, UEFA Futsal Euro 2022 and UEFA’s brand new Nations League Finals tournament with its inaugural editions in to be held in 2019 and…

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Celebrity Licensing Fashion Licensing 

Singer Ariana Grande is on ‘Cloud’ nine, all set to launch new fragrance

Singer Ariana Grande has partnered with Luxe Brands for a new fragrance — Clouds. “I love clouds, and I love this new fragrance. It is my favorite one yet,” said Grande in a statement about her fourth fragrance. The singer along with her beau, Peter Davidson, even have cloud tattoos. Ariana Grande Cloud features a blend of lavender blossom, juicy pear, crème de coconut, creamy woods and more.  The unique bottle design was inspired by nature, clouds and Grande’s spirit. The perfume comes in a holographic pixel carton, a nod…

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Celebrity Licensing Fashion Licensing 

Its official! Huda Beauty is all set to launch a fragrance

After Forbes’ ranking of America’s Richest Self-Made women, Dubai-based Huda is showing no sign of slowing down. The list has been dominated by beauty lines such as Kylie Jenner, Anastasia Soare among others. The fashion entrepreneur revealed that her eponymous makeup line will soon launch a fragrance. Her sister and business partner, Mona Kattan, posted a clip with the caption on Instagram: “It’s official guys!! We’re launching our own fragrance!! Years in the making! I’ve been dying to share this with you all! Check out the latest episode of @hudaboss…

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