Smiley announced a special partnership with Chinatown Market, the streetwear brand. The collection was previewed at PUMA’s exclusive basketball pop-up event during this season’s NBA draft in New York City.
The Smiley x Chinatown Market’s streetwear collection features playful graphics, keeping the entire line accessible and simple. This is the first installment of the collaboration and more products are expected to launch this fall.
Check out some products from the collection here:
Image Courtesy: The Smiley Blog
“Smiley is a global lifestyle brand admired by many,” said Nicolas Loufrani, founder, and CEO of The Smiley Company. “The Smiley and Chinatown Market co-branded streetwear collection explores the idea of contrasting cheeky graphics while paying tribute to the authenticity of Smiley’s brand DNA and sharing cool positive vibes.”
Chinatown Market has worked closely with Urban Outfitters to launch the coveted Smiley basketball, which was accompanied by a custom Smiley face basketball hoop designed by LA-based artist Victor Solomon.
The Smiley basketball is 29.5” diameter leather regulation-sized basketball, coated in vibrant yellow and adorned with the iconic Smiley face, available now for $59 USD at Urban Outfitters stores and online.
Recently, Smiley Company has inked an exclusive licensing agreement with Ultra Toys to make and sell over toys and accessories of the popular emoticons and emojis in India.
Smiley World, founded by French journalist Franklin Loufrani more than 25 years ago, has built a business from royalties collected on a symbol they trademarked in over 100 countries, for use over a wide range of product categories.