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Day: July 17, 2018

Celebrity Corporate Brand 

From Alia to Madhavan: Here are some of the brand endorsements in recent times

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Celebrity endorsement is an effective means of advertising since most of the people have their own favourite idols. They would like to follow their idols so this strategy is employed by the brand managers to promote their product. Take a look at some of the brand endorsements in past weeks: EliteMatrimony ropes in R Madhavan as its brand ambassador: Premium matchmaking service EliteMatrimony ropes in R Madhavan as its brand ambassador. Elaborating on his association, actor Madhavan, said “I feel finding a life partner that matches one’s aspirations, lifestyle and…

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Brand Licensing Fashion & Accessories 

Ted Baker inks new licensing agreement with Delta Galil

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Global British lifestyle brand Ted Baker has inked an exclusive new licensing agreement with Israeli’s Delta Galil Industries, Ltd, the global manufacturer and marketer of branded and private label apparel products for men, women, and children. The new five-year agreement will allow Delta Galil to develop, produce and distribute men’s underwear, loungewear and thermal wear for Ted Baker exclusively worldwide. Ricky Green – Global Wholesale Director at Ted Baker said, “I am delighted to collaborate with Delta Galil as Ted’s exclusive underwear and loungewear partner. We’re excited to introduce the…

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