Celebrity Licensing Fashion Licensing 

Throwback Thursday: We bet you didn’t know about these Bollywood celebrity fragrances!

 Want to smell like Shah Rukh Khan or Shilpa Shetty? With millions of fans wanting to outdo their favourite celebrities, its normal for a celebrity to come up with his or her own line of clothing or limited edition of cosmetics or fragrance collection. Let’s take a look at some of the celebrity fragrances from Bollywood: Zeenat Aman: Zeenat Aman was the first Indian to have a fragrance named after her. “Zeenat” was launched by a French company in 1990. Zeenat Aman, in the manner of Joan Collins and Liz…

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Collaborations E-Commerce Strategic Licensing 

Myntra exclusively launches Spanish fashion brand Niza

Myntra has announced the exclusive launch of contemporary Spanish fashion brand Niza, introduced in India by their strategic partner Zashed. Niza is known internationally for its elaborate, original and sophisticated designs. Actress Malaika Arora launched the brand in a high-octane fashion event today at the Myntra headquarters in Bangalore. The launch of Niza marks Myntra’s expansion of its international fashion brand portfolio. In India, Niza will offer classic western wear apparel. The launch of Niza marks Myntra’s expansion of its international fashion brand portfolio. The launch of Niza marks Myntra’s…

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Accessories Licensing Character Licensing 

Pokémon Company, Geox join hands for kids’ sneaker collection

Pokémon Company International has partnered with high technology footwear manufacturer Geox for a kid and junior’s sneaker collection. This is Geox’s first-ever kids’ collection with Pokémon. According to a report in the License Global, all sneakers will have its patented Net Breathing System. The “Pokémon” Collection by Geox will be available at retail stores, including Geox stores, in Europe this month. Recently, the Pokémon Company has announced the launch of three new Pokémon titles for Nintendo Switch. Pokémon: Let’s Go, Pikachu! Pokémon: Let’s Go, Evee and the free-to-start Pokémon Quest…

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