Character Licensing Collaborations Merchandise Licensing 

Fifty years after Snoopy’s moon mission, Peanuts and NASA are collaborating again!

NASA and Peanuts Worldwide announced the signing of a multi-year ‘Space Act Agreement’. The partnership is engineered to inspire a passion for space exploration and STEM education among students. Fifty years later, the brand-new agreement extends the NASA and Peanuts partnership to students and fans across the country. The new era of collaboration aims to create entertainment content including publishing, merchandising and interactive projects that can help popularize science and tech education. The agreement builds on a historic partnership that began during the Apollo missions of the 1960s when Peanuts…

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Collaborations 

Replay forays into India, inks distribution partnership with Reliance Brands

Italian leader in the premium denim category – Replay announced a strategic distribution partnership with Reliance Brands limited in India. Reliance Brands will have the exclusive distribution rights to the Replay brand in the country. Matteo Sinigaglia, CEO and owner of Fashion Box SpA said, “In the brand’s ongoing internationalization process, India represents a strategic country, and joining forces with Reliance Brands Limited, a leader in the fashion and casualwear segments, will allow us to take a premium positioning in the Indian market.” As per the agreement, Reliance Brands limited…

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Brand Licensing 

Brandzstorm India inks master licensing agreement with Kenneth Cole

American clothing brand Kenneth Cole has replaced Reliance Brands with Brandzstorm India as licensing partner, reports Economic Times. As a part of the 10-year master licensing partnership, Brandzstorm India will design, manufacture, distribute and retail its products in India, Bangladesh, and Sri Lanka. “We have signed a master licensing agreement with Kenneth Cole for India, Bangladesh and Sri Lanka for some of their product categories,” Ujjval Saraf, managing director of Brandzstorm India was quoted as saying. Cole aims to touch 100 crore in India sales by 2020 and open about…

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TV Series Licensing 

Salman Rushdie’s ‘Midnight’s Children’ to be adapted into Netflix series

Salman Rushdie’s seminal novel Midnight’s Children will soon be adapted into a Netflix original series. The series will be available for streaming in 190 countries, Netflix said. “I am absolutely delighted that ‘Midnight’s Children’ will have a new life on Netflix, and greatly look forward to working with them to help create it,” said Rushdie. In a funny tweet, Rushdie took to the microblogging site and wrote, “I’m absolutely delighted about this: so delighted that I’m tweeting about it after a very long tweet-silence.” I’m absolutely delighted about this: so…

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Apparel Licensing Character Licensing 

Cartoon Network, Maria Escoté launch ‘Powerpuff Girls’ catwalk collection

To celebrate the 20th anniversary of ‘The Powerpuff Girls’, Cartoon Network has teamed up with Spanish fashion designer, Maria Escoté for a ‘Powerpuff Girls’ catwalk collection. Continuing to take the fashion world by storm, the line was unveiled at the Mercedes Benz Fashion Week in Madrid. Paying homage to the brand’s 90s heritage, the designs were inspired by the superheroines Blossom, Bubbles, and Buttercup. Maria Escoté’s new clothing collection carried the message of empowering women it has brought to generations of girls and women. Not only this, the designer has…

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Apparel Licensing Character Licensing 

Sanrio, Torrid launch limited-edition ‘Hello Kitty’ fashion collection

Torrid, the fastest-growing plus size fashion brand in America, launched ‘Hello Kitty’ fashion collection. The limited-edition collection launches exclusively at Torrid.com. Expressly designed to fit and flatter women who wear sizes 10 to 30, the collection blends casual chic style with athleisure and Hello Kitty prints that include her iconic bow. “Our two previous Hello Kitty collections were huge hits—and we think the pieces in this latest collection are more fabulous than ever. Fans are definitely going to be thrilled,” said Kate Horton, SVP, General Merchandising Manager at Torrid. The…

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