Collaborations 

Dharma Productions, Paytm launch unique loyalty card for fans

One of the famous production house in Bollywood- Dharma Productions join hands with Paytm to introduce a unique loyalty card for fans. In partnership with Paytm, Dharma’s first-of-its-kind loyalty program will reward their fan family in the country with exciting offers, experiences, and tempting discounts. In addition, starting July 3, a unique loyalty card will be exclusively made available on the Paytm app. However, the availability of the cards is limited in number. Dharma kick-started the year with the blockbuster Raazi and has other splendid releases lined-up for the year.…

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Celebrity Licensing Merchandise Licensing 

Scomadi, Bravado join hands to create ‘The Who’ limited-edition scooters

Scomadi Worldwide and Bravado have partnered with seminal British rock band ‘The Who’ to create a limited-edition range of scooters. The Who are one of the most influential and iconic bands of all time. Scomadi has taken inspiration from the group’s music, iconic styling and imagery to create an exclusive range of scooters paying homage to the pioneers of the mod movement in sixties London. Frank Sanderson, co-founder of Scomadi said, “It is a huge honour for Scomadi and an acknowledgment of our high quality of design and styling to…

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Sports Licensing 

Facebook inks £200 million deal for Premier League soccer rights in Southeast Asia

Facebook has won exclusive rights to broadcast live Premier League soccer matches in southeast Asia. The multi-year deal, valued at around £200 million ($264.4 million), is Premier League’s first with the social network, that will broadcast matches in Thailand, Vietnam, Cambodia, and Laos from 2019 to 2022, which henceforth includes all 380 matches in 2019. “We are always looking to add more value to Prime, and we’re delighted to now offer, for the first time, live Premier League matches to Prime members at no extra cost to their membership,” said…

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