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Day: July 5, 2018

Corporate Brand Fashion & Accessories 

Reliance Brands buys 12.5% stake in designer Raghavendra Rathore’s firm

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Billionaire Mukesh Ambani-led Reliance Industries Ltd has purchased a 12.5% stake in a company set up by fashion designer Raghavendra Rathore, according to a report in VCCircle. Reliance Brands Ltd bought the stake in Future101 Design Pvt. Ltd for Rs 9.5 crore ($1.4 million), the energy-to-retail conglomerate said in a stock-exchange filing Future101, incorporated in July 2013, makes and sells luxury apparel in India. It belongs to a similar industry as Reliance Brands. “We expect growth in this sector and value creation from this investment,” Reliance said. Earlier, an ET…

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Brand & Lifestyle Celebrity Fashion & Accessories 

Mufti ropes in Kartik Aaryan as its first brand ambassador

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After completing 20 successful years, Bollywood actor Kartik Aaryan has now been roped in as the brand ambassador for Mufti brand. The brand has decided to rope in a Bollywood face for the first time to endorse their fashionable apparel collection. Kartik’s association with Mufti seems like an ideal fit for the brand since he is popular amongst men and women, alike. The brand was launched in 1998 by Kamal Khushlani, with one driving ambition, to provide an alternative dressing solution that didn’t conform to the uniform codes of mainstream…

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Game Licensing 

To celebrate 50 years of Yellow Submarine, Monopoly launches Beatles themed board game

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Monopoly launched a new title based on ‘The Beatles and Yellow Submarine’. The deal was finalized by the UK licensing agent Caroline Mickler, Apple Corps, and Hasbro for a special edition of the popular game, celebrating 50 years of the animated film, Yellow Submarine. According to a report in the Licensing Biz, Regent Street, Bond Street, Oxford Street and all of the London stations and utilities have been replaced by Nowhere Land, Rainbow Tunnel, Sea of Green, Trombone Express and Mersey Works, as well as Beatles themed versions of Chance…

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