Brand & Lifestyle Food & Drink 

Colonel Sanders landed in India, and everything looks finger lickin’ good!

After fiery chicken wings, What’s the other thing that obviously comes to mind whenever we hear the word “KFC”? Of course! The face of Colonel Sanders. And how would you feel if we say that Colonel Sanders gets an Indian identity? Yes, you read that right! Popular Theatre actor Denzil Smith has been roped in as the mascot of KFC in India. He will play the role of Colonel Sanders, the founder of the chicken restaurant company in India. “I am honoured to play this Colonel which is played by…

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Merchandise Licensing 

Mattel launches Robotics Barbie, ventures into computer coding

Mattel has introduced a new line of Barbie, with the iconic doll taking up the role of a robotics engineer. Robotics Barbie is a lab-coat-and-glasses-wearing robotics engineer, who hopes to improve women’s professional lives. The new range is designed to spark girls’ interest in Stem jobs, an industry where women are under-represented. Girls need more role models. Let’s inspire the next generation to see themselves in careers underrepresented by women. By encouraging more girls to explore STEM with Robotics Engineer #Barbie, we show them that they can be anything.…

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Character Licensing Merchandise Licensing 

To all witches and wizards! Mattel reveals six collectible Harry Potter dolls

To all the wizards, witches and muggles! Mattel, the makers of Barbie, has revealed a set of six collectible Harry Potter dolls soon to hit store shelves across the United States. The dolls include young versions of Harry, Ron, Hermione, and Ginny, along with Professors Dumbledore and McGonagall. However, our favorite professor Severus Snape was missing from the collectible. Check out the collection here: The dolls will be available in the United States in August, and fans can now preorder them from Walmart at a price of USD 20.97 each.…

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Corporate Brand TV & Films 

Wildbrain appointed exclusive global manager of ‘Lottie Dottie Chicken’ on YouTube

WildBrain has been appointed by Bromelia to manage the brand’s popular English-language YouTube channels and to launch season one of the new Lottie Dottie Chicken YouTube miniseries in the US and UK, with a focus on increasing visibility for the brand among English-speaking audiences. “Lottie Dottie Chicken is a Brazilian success story, and we’re delighted to help drive its future growth with English-speaking audiences,” said Michael Carroll, Business Development Manager, WildBrain. “WildBrain has proven experience managing and growing English YouTube channels on behalf of international brands, and we’re confident we…

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Brand Licensing 

Jawa bikes to return to India, courtesy Anand Mahindra

Anand Mahindra has confirmed the return of Jawa bikes to India via microblogging site Twitter. Anand Mahindra has tweeted about the ‘imminent resurrection’ of the Jawa Motorcycles in the Indian market. Although the image used for the tweet is of a 2002 Yamaha YZF-R1. However, with the latest tweet, Mahindra hinted that the bikes will be introduced in India in the near future. We all know about the advice to ‘Dance in the rain..’ But with Jawa’s imminent resurrection you can’t blame me for pushing this avatar of the quote……

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Brand Licensing Merchandise Licensing 

Smiley Company to launch merchandise in India, partners Ultra-Toys

In what could be good news for the emoticon fans, Smiley Company has inked an exclusive licensee agreement with Ultra Toys, as per a report in the Economic Times. As per the agreement, Ultra Toys will make and sell over toys and accessories of the popular emoticons and emojis in India. The emojis including sly smile, poo has already a global presence on social media. The prices of the products will range from Rs 199 to Rs 999 per piece, will be made in its unit at Noida, that has…

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Toys & Games 

Nazara Technologies acquires minority stake in CrimzonCode

Nazara Technologies announced its partnership with CrimzonCode, a development studio to enter into Real Money Quiz vertical. CrimzonCode owns TopQuiz franchise, which is one of India’s leading quiz games that allows players to win real money. Nazara also picked up a minority stake of 27.42% in the company which runs CrimzonCode. Nazara will be publishing TopQuiz across emerging markets as part of a multi-year partnership with CrimzonCode. TopQuiz enables users to play interesting quizzes around localized topics and stand a chance to win real money. In a short span of…

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