Day: June 15, 2018

Schwinn, Netflix create limited-edition ‘Stranger Things’ bike

June 15, 2018

Schwinn, the classic bicycle brand of Madison’s Pacific Cycle has collaborated with Netflix to create an ’80s-style limited-edition Stranger Things bike. The bike was designed in the same style as one used by a character on the popular Netflix show “Stranger Things”, to capitalize on the Netflix show’s popularity The limited -edition bike was inspired […]

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FREAKY FRIDAY: Here’s how FIFA is contributing towards merchandising in India

June 15, 2018

As the FIFA fever grips India, malls and merchandise stores across the country have kicked off the football season with curated menus, colorful team jerseys and a lot more merchandises. As the excitement brews in the air with the sporting extravaganza begun in Moscow yesterday, football fans can be seen gathering at sports gear outlets […]

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Cosmopolitan launches licensed jewelry collection – CosmoStyle

June 15, 2018

Cosmopolitan collaborates with Cousin Corporation to launch ‘CosmoStyle by Cosmopolitan’ licensed jewelry collection. Hearst Magazines announced a licensing agreement with Cousin Corporation of Largo, Florida to develop a new jewelry line in partnership with the editors of Cosmopolitan magazine. The partnership was brokered by IMG, Cosmopolitan’s exclusive global licensing representative. Commenting on the partnership, Steve […]

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Love Moschino opens its first store in Mumbai’s Palladium Mall

June 15, 2018

Love Moschino, the Italian luxury fashion brand, opened its first store in India at Mumbai’s Palladium Mall. The quirky and edgy merchandise brand opened its first ever boutique in India in partnership with Bangalore-based brand house, Samar Lifestyle. The new fashion stop comprises of whole bunch of playful accessories such as bags, wallets, clutches and […]

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About Premium Content announces deal with BBC One for ‘Keeping Faith’

June 15, 2018

Boutique co-producer and distributor About Premium Content (APC) has inked a deal with BBC One for female-fronted drama thriller Keeping Faith. Produced by Vox Pictures for S4C and BBC Wales and gap-financed by APC’s financial partner Nevision, Keeping Faith garnered a 20-year ratings’ high when it debuted on BBC Wales. The series has also proved […]

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Indian football team captain Sunil Chhetri named StarPick’s brand ambassador

June 15, 2018

Indian football team captain Sunil Chhetri was appointed as brand ambassador of online fantasy sports platform StarPick. “We are thrilled to have the true champion of Indian Football, Sunil Chhetri, as our brand ambassador, who shares his admiration for the World Cup as well as his vision for football in fantasy sports, which is slated […]

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Licensing Expo 2018 mirrors the growth of global licensing business

June 15, 2018

Licensing Expo, the world’s largest and most influential licensing event, capped off Licensing Week in Las Vegas from May 22-24. The 2018 rendition of the show was the most robust to date, realizing an increased presence from core categories and opened with a keynote address from Nicholas Denissen, Vice President at Amazon. “Licensing Expo is […]

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The Crepe Cafe forays into India, to open 50 stores by 2020

June 15, 2018

The Crepe Cafe has forayed into India in association with World Iconic Brands. According to a ANI report, the brand plans to open about 50 stores in the next three years and around 100 stores in the next five years. With an initial investment of Rs 100 crore, WIC aims to establish the Australian brand […]

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