Merchandise Licensing TV Series Licensing 

Schwinn, Netflix create limited-edition ‘Stranger Things’ bike

Schwinn, the classic bicycle brand of Madison’s Pacific Cycle has collaborated with Netflix to create an ’80s-style limited-edition Stranger Things bike. The bike was designed in the same style as one used by a character on the popular Netflix show “Stranger Things”, to capitalize on the Netflix show’s popularity The limited -edition bike was inspired by the bicycle used by main character Mike Wheeler, who rides the bike throughout seasons 1 and 2. Costs $379, only 500 of the “Mike’s Bike” bicycles are available for purchase. Featuring a banana-style seat,…

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Know-How Merchandise Licensing Sports 

FREAKY FRIDAY: Here’s how FIFA is contributing towards merchandising in India

As the FIFA fever grips India, malls and merchandise stores across the country have kicked off the football season with curated menus, colorful team jerseys and a lot more merchandises. As the excitement brews in the air with the sporting extravaganza begun in Moscow yesterday, football fans can be seen gathering at sports gear outlets in various parts of the city. Curated Menus: To cash in on this very sentiment, restaurants have come up with creative ideas to ensure maximum footfall. ‘After Stories’ has come up with a pizza menu…

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Jewellery licensing 

Cosmopolitan launches licensed jewelry collection – CosmoStyle

Cosmopolitan collaborates with Cousin Corporation to launch ‘CosmoStyle by Cosmopolitan’ licensed jewelry collection. Hearst Magazines announced a licensing agreement with Cousin Corporation of Largo, Florida to develop a new jewelry line in partnership with the editors of Cosmopolitan magazine. The partnership was brokered by IMG, Cosmopolitan’s exclusive global licensing representative. Commenting on the partnership, Steve Ross, global chief licensing officer and head of brand development, Hearst Magazines said: “Cosmopolitan is a champion of style in every form, and with this new jewelry collection, beautiful design is at the heart of…

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Fashion & Accessories Retail Licensing 

Love Moschino opens its first store in Mumbai’s Palladium Mall

Love Moschino, the Italian luxury fashion brand, opened its first store in India at Mumbai’s Palladium Mall. The quirky and edgy merchandise brand opened its first ever boutique in India in partnership with Bangalore-based brand house, Samar Lifestyle. The new fashion stop comprises of whole bunch of playful accessories such as bags, wallets, clutches and fanny bags as well as keychains among others. The store will retail Love Moschino’s Autumn/Winter 2018 collection along with some of its bestselling products such as quilted bags and backpacks with iconic Love Moschino prints.…

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TV & Films 

About Premium Content announces deal with BBC One for ‘Keeping Faith’

Boutique co-producer and distributor About Premium Content (APC) has inked a deal with BBC One for female-fronted drama thriller Keeping Faith. Produced by Vox Pictures for S4C and BBC Wales and gap-financed by APC’s financial partner Nevision, Keeping Faith garnered a 20-year ratings’ high when it debuted on BBC Wales. The series has also proved a record-breaker on BBC iPlayer, with over 9.5 million requests to view, the highest ever number recorded for any non-network show. It will air in primetime on BBC One from this summer. Shot in both…

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Celebrity Collaborations Sports 

Indian football team captain Sunil Chhetri named StarPick’s brand ambassador

Indian football team captain Sunil Chhetri was appointed as brand ambassador of online fantasy sports platform StarPick. “We are thrilled to have the true champion of Indian Football, Sunil Chhetri, as our brand ambassador, who shares his admiration for the World Cup as well as his vision for football in fantasy sports, which is slated to be the next hot button gripping the fan base,” Trigam Mukherjee, Co-Founder & CEO, StarPick said in an official release. StarPick also announced the launch of the 2018 Football World Cup online platform, offering…

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Event News 

Licensing Expo 2018 mirrors the growth of global licensing business

Licensing Expo, the world’s largest and most influential licensing event, capped off Licensing Week in Las Vegas from May 22-24. The 2018 rendition of the show was the most robust to date, realizing an increased presence from core categories and opened with a keynote address from Nicholas Denissen, Vice President at Amazon. “Licensing Expo is where you need to be if you’re in this industry. It’s where our licensing program began,” said licensee Christopher Hayes, director of business development, Open Road Brands. “This is the place to develop relationships with…

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Retail 

The Crepe Cafe forays into India, to open 50 stores by 2020

The Crepe Cafe has forayed into India in association with World Iconic Brands. According to a ANI report, the brand plans to open about 50 stores in the next three years and around 100 stores in the next five years. With an initial investment of Rs 100 crore, WIC aims to establish the Australian brand across India. Part of the BFC Retail Group, the brand focuses on fresh, healthy ingredients for made-to-order traditional savoury and sweet crepes, waffles, pancakes, omelettes and other fat-free delicacies. Each new store involves an earmarked…

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