Food & Drink Movie Licensing 

VAT 69, Godfather unite to create exclusive hip flask edition

A fine scotch has always been a byword for opulence and sumptuous lifestyle. What if its coupled with one of the cult-classic?

In what could be termed as the hottest collaboration in the Indian market, Diageo India’s VAT69 collaborated with the Paramount’s Picture’s ‘The Godfather’ for an exclusive ‘VAT 69 – Godfather Hip Flask Edition’.

The unique deal was curated and conceptualized by Black White Orange. The packaging was done keeping in mind the content of the movie, and is similar to mafia style.

In a Facebook post, the BWO wrote, “We’re super excited to curate & collaborate with two powerful brands together in this unique deal.  Diageo India’s #VAT69 and Paramount’s #TheGodfather. It’s ready to ‘create a stir’ in the Indian market! Go out and get your own exclusive Vat69 – Godfather Hip Flask Edition.”


VAT 69 is a Scotch blended whisky created by William Sanderson and Son Limited of South Queensferry, Scotland, now part of Diageo.

The Godfather is a 1972 American crime film directed by Francis Ford Coppola and produced by Albert S. Ruddy, based on Mario Puzo’s best-selling novel of the same name. Starring Marlon Brando and Al Pacino as the leaders of a fictional New York crime family, the story focused on the transformation of Michael Corleone (Pacino) from reluctant family outsider to ruthless mafia boss.

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