The leading pair of ‘Shubh Mangal Saavdhan’ Ayushmann Khurrana and Bhumi Pednekar have been signed in as brand ambassadors by V-Mart Retail Ltd.
The products will include premium party wear, formals attire, pure ethnic, western wear for men, women, and kids. Ayushmann and Bhumi have a strong connect with the young middle-class families making them perfect fit for the brand.
“V-Mart Retail Ltd is one of the fastest growing value retailers in India and I am delighted to be associated with them as their brand ambassador. The value-retailer is taking fashion to the hinterland of the country, where the actual India resides and offers the best of styles and trends for all age groups under one roof. I love the menswear collection at V-Mart; it offers a great mix of trends and value-pricing, making it a great destination for affordable fashion shopping” said Ayushmann on the collaboration.
V-Mart offers fashion garments at competitive prices and is the destination for bargain hunters and the fashionable alike.
Commenting on this association Bhumi Pednekar said, “I was astounded to see the vast range offered at V-Mart stores and the sheer reach of the brand in the tier-2 ,3 and 4 towns in India. It is really exciting to be associated with a brand which is providing latest fashion trends to the young and aspirational middle class residing away from the metros at unbelievable prices.”
“We are a brand that believes in hard work, understands the requirements and dreams of the country that resides outside the reach of metros. It is these beliefs and values which make both Ayushmann & Bhumi a great fit to represent us as our brand-ambassador. Making their way into the tinsel town through sheer hard work and talent, their stories are what connects and resembles with V-Mart’s DNA and that of the millions enduring through daily struggle and yet daring to dream big,” said Snehal Shah, Sr. V.P- Marketing & Operations, V-Mart Retail.
V-Mart Retail Ltd is one of the fastest growing retail chain store in India, operating in tier II & tier III cities across 14 states via 176 stores offering latest fashion and lifestyle offerings to middle class. V-Mart also operates 37 composite stores which offer FMCG and grocery products along with the fashion offering.