NIVEA, the world’s largest skincare brand shower gel brand ropes in Bollywood actress Taapsee Pannu as the new brand ambassador.
The Pink’s actress was selected on the basis of her popularity amongst the youth of the country, strong brand fit, and an honest and credible off-screen image.
Taapsee will be seen in the latest TV commercial of the brand. Check it out here:
In the commercial, Taapsee discovers that when it comes to finding a soap, NIVEA Creme Care is the only option to fulfil all her shower needs – be it moisturizer or cleanser.
Sharing an image, the actress took to the Twitter and wrote, “It’s an honour @NIVEA_INDIA ! Looking forward to this association 🙂 #Nivea #brandambassador #Humbled #KickStart.”
— taapsee pannu (@taapsee) April 1, 2018
Commenting on the association, Sachin Killawala, Marketing Director, NIVEA India said, “The consumer needs of emerging India are different from established category codes. At NIVEA, it is our continuous endeavour to identify and cater to such needs. The NIVEA Shower Cream product is addressing the needs of those consumers who seek extra-care and moisturization in their bath routine. Clearly, a shower gel is a superior format to deliver on such a higher order need.”
Meanwhile, Anushka Sharma continues to be the face for body and deodorant categories for NIVEA in India.
Robby Mathew, Chief Creative Officer, FCB Interface said, “Showering, as they say, is the most basic form of skin care. This quirky film, featuring Taapsee Pannu, demonstrates rather clearly, that when it comes to showering, your options boil down to one – NIVEA Creme Care”.
NIVEA aims to further expand the category by upgrading bar soap consumers.
On the professional front, Taapsee was last seen in Dil Junglee.