Day: March 21, 2018

Starbucks opens three new stores in Kolkata and Twiteratti can’t keep calm!

March 21, 2018

Tata Starbucks Private Limited, which is a 50:50 joint partnership between Starbucks Coffee Company and Tata Global Beverages Limited, open its doors in the city of joy – Kolkata. The American coffee brand is making its debut with three outlets – Part Mansions, Acropolis Mall and South City Mall. Giving a sneak-peek into the first […]

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From Golden Snitch to Cinderella Shoes: These patisseries are reinventing dessert for Mumbaikars

March 21, 2018

Love Joey or Rachel from FRIENDS? Want to eat them? Don’t worry! With food licensing and merchandising becomes so rampant nowadays to attract customers, you can actually have your edible characters. It’s time to move over the plush themed-restaurants, and taste these scrumptious desserts which are inspired by your favourite characters from movies or series. […]

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Universal launches game development challenge. Details inside

March 21, 2018

Universal Games has partnered with Unity Technology to launch the Universal Game Day Challenge, a celebration of game development. The challenge will see Unity developers from around the world submit game design documents and pitch videos for the opportunity to build a PC game that features one of Universal’s IPs such as Back to the […]

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Gulf Oil ropes Hardik Pandya as its brand ambassador

March 21, 2018

Gulf Oil Lubricants India Limited (GOLIL), a Hinduja Group Company, has signed Indian cricket team all-rounder Hardik Pandya as its brand ambassador for the company’s new business initiatives. So happy to be partnering with @hardikpandya7 as our brand ambassador! Along with @msdhoni, looking forward to an exciting journey! https://t.co/C8RIc51KFS — Gulf Oil India (@GulfOilIndia) March […]

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LIMA France appoints executive staff to oversee local operations

March 21, 2018

The International Licensing Industry Merchandisers’ Association (LIMA), France has unveiled its executive staff, which will oversee its local operations. Given below is the list of the new appointments: Laurent Taieb, who will serve as chairman; as well as Marina Narishkin, director, TF1 Licences; Marie-Laure Marchand, senior vice president, global consumer products, Xilam; and Jerome Le […]

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Come 2020, Marvel superheroes to create magic in THESE three Disneyland resorts

March 21, 2018

Come 2020, and you can experience the magic of your favourite super-heroes like never before. Highly anticipated new Marvel experiences are coming to Disneyland Resort, Disneyland Paris and Hong Kong Disneyland. According to the Disney official blog, the parks have invited guests to become part of an all-new universe filled with their favorite Super Heroes […]

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Pepsi partners with Tapestry’s Coach to launch clothing line

March 21, 2018

PepsiCo has partnered with Tapestry to launch a Pepsi-inspired ready-to-wear and accessories collection under Tapestry’s ‘Coach’ brand. As per a report in the License Global, the partnership is also a part of Pepsi’s 2018 global marketing campaign, which aims to celebrate the brand’s heritage status through a host of collaborations and retail programs. Named ‘Pepsi […]

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Nina joins Pocoyo for Earth Hour 2018 to protect environment

March 21, 2018

Pocoyo, the Kids’ Ambassador for Earth Hour 2018, will be joined for this year’s edition of the global initiative by his brand-new sidekick, Nina. The event will take place on March 24 and aims to raise awareness among the world’s littlest citizens of the importance of protecting the planet. Nina, the latest addition to the […]

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RAF unveils celebratory centenary collections. Check them out here

March 21, 2018

In celebration of its 100th anniversary, the Royal Air Force (RAF) has unveiled a cross-category selection of limited edition products through a range of high-profile partnerships. The transaction was brokered by IMG, which is a global leader in sports, fashion, events and media, operating in more than 30 countries. The RAF100 licensing programme consists of […]

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