Organized by the Hong Kong Trade Development Council (HKTDC), the 22nd edition of the Hong Kong International Film and TV Market (FILMART) opened on March 19 and continues through 22 March at the Hong Kong Convention and Exhibition Centre (HKCEC), raising the curtain for the largest marketplace of its kind in Asia.
This year, FILMART, as a premier trading platform, features some 850 exhibitors from 37 countries and regions, including emerging markets such as Colombia, Mongolia, Nigeria, and Ukraine. Exhibitors from across the world continue to set up pavilions at FILMART to promote their entertainment productions to global buyers, including the United States, Canada, Japan, Korea, India, Thailand, France, Germany and the United Kingdom.
A range of prominent Hong Kong film companies also returned to FILMART to show their keen support for the prime trading platform, including China 3D Digital Distribution Limited, Emperor Motion Pictures, Media Asia Distribution Limited, MediaQuiz Entertainment International Company Limited, Mega-Vision Project Workshop Limited, Mei Ah Entertainment Group Limited, One Cool Film Production Limited, PCCW Media Limited, Pegasus Motion Pictures Distribution Limited, Sil-Metropole Organization Ltd, Sun Entertainment Culture Limited and Universe Films Distribution Company Limited.
This year, the event witnessed record-high exhibitor participation from various Chinese mainland provinces and cities. In particular, exhibitors from Beijing, Fujian, Guangdong, Hangzhou, Hunan, Ningbo and Shanghai are setting up regional pavilions, encouraging global buyers to leverage the potential of the mainland’s film market.
New themes under the spotlight:
Two new themes make their debut at the fairground to cater to the diverse needs of global industry players. The Doc World gathers more than 200 exhibitors to showcase the latest productions, while the Global Filming Support features 14 exhibitors from 8 countries and regions, including the US, Finland, Spain and Taiwan, to highlight the business opportunities presented by various filming incentives.
TV and new digital production on display:
TV World and the Hong Kong Animation and Digital Entertainment Pavilion continue to be the highlights of FILMART this year. The Hong Kong Animation & Digital Entertainment Pavilion, sponsored by Create Hong Kong (CreateHK) of the Government of the Hong Kong Special Administrative Region, showcases 36 Hong Kong companies from three major sectors of digital entertainment, including animation, digital effects and interactive solutions. Eight winners from the 5th Animation Support Programme are joining the pavilion for the first time.
Another highlight is the Digital Entertainment Summit 2018, where industry experts will examine the potential for monetisation of live-streaming.
Nine thematic seminars to explore new industry frontiers:
In addition to the exhibition, FILMART also features a remarkable line-up of leading industry representatives from sectors including film, TV, digital entertainment and animation to share their insights.
At the “VR/AR: What Will This Change the Animation Industry” conference, speakers including Brandon Oldenburg, Academy Award winner for Best Short Film, Animated and Chief Creative Officer of Flight School Studio, will examine how VR is changing story-telling in animation along with other prominent speakers.
A wide range of networking activities, thematic seminars and press conferences will also be held at the four-day event to help open doors to more business opportunities, including 105 global and Asia premieres. A total of 25 award-winning titles will be featured at the Market Screenings.
Opening ceremony of 14th Entertainment Expo
The high-profile cast of officiating guests at the opening ceremony this afternoon included Paul Chan, Financial Secretary, Hong Kong Special Administrative Region (HKSAR) Government; Raymond Yip, Acting Executive Director, HKTDC; Zhou Jiandong, Deputy Director-General, Film Bureau State Administration of Press, Publication, Radio, Film and Television of the People’s Republic of China; Terry Lai, Chairman of the HKTDC Entertainment Industry Advisory Committee; Leon Lai, Hong Kong Entertainment Ambassador; and organizers and supporting organizations of the nine events under the Entertainment Expo umbrella, including three founding events and six core events.
The three founding events are: the Hong Kong International Film and TV Market (FILMART), the Hong Kong International Film Festival (HKIFF) and the Hong Kong Film Awards Presentation Ceremony (HKFA); while the six core events are: the Hong Kong-Asia Film Financing Forum (HAF), the Hong Kong Asian-Pop Music Festival (HKAMF), ifva (Incubator for Film & Visual Media in Asia Festival), the 11th Asian VFX and Digital Cinema Summit, the Digital Entertainment Summit and TV World International Forum.