Chinese smartphone maker Vivo on Monday announced the appointment of Bollywood superstar Aamir Khan as its brand ambassador for India.
Replacing Ranveer Singh, Aamir has been signed for the future brand and product communication initiatives of Vivo India, the company said in a statement.
The company had ended its association with Bollywood actor Ranveer Singh in February this year after.
“Ranveer Singh and Vivo India have had an exciting and productive association for the past two years. Vivo India is thankful to Ranveer for being an invaluable and integral part of the Vivo India Journey so far,” the company said in an official statement.
Aamir Khan will soon be seen in a full-fledged marketing campaign around the upcoming products and will feature in a new television commercial, the statement further added.
Speaking on the association, the Dangal-actor said, “Over the years, the brand has been constantly pushing the boundaries of smartphone technology. I am enthused to be a part of Vivo’s transformative journey in India.”
Welcoming the actor, the phone maker took to the Twitter and wrote, “A man who’s more in every way. There’s nothing he Khan’t do. Welcome to the Vivo family.
— Vivo India (@Vivo_India) March 19, 2018
The announcement comes ahead of Vivo’s planned launch of the V9 smartphone on March 23 in India.
“We are thrilled about the possibilities that our partnership with one of the world’s biggest superstars, Aamir Khan, will open up for Vivo in India…this new association will enable us to explore newer avenues to reach our customers as we script our future growth strategy in India,” said Kenny Zeng, CMO, Vivo India.
According to Khan, Vivo as a brand embodies the spirit of innovation and meaningful disruption.
Entered in India in 2014, Vivo is also associated with popular sports platforms such as Indian Premier League (IPL) and Pro-Kabaddi League in the country.
With a manufacturing unit in Greater Noida, the company has a robust distribution network across the country both online and offline — catering to over 400 cities in 22 states backed by 400 service centres.
Aamir Khan’s films “Dangal” and “Secret Superstar” fetched unprecedented success for Bollywood movies in China.
On the professional front, Aamir will seen in Thugs of Hindostan alongside Amitabh Bachchan, Katrina Kaif and Fatima Sana Shaikh.