Daily Archives: Nov 4, 2017

Brand merchandising companies should think twice before inserting cartoon character merchandise in snack packs

licensing - November 4, 2017 0

Often in the work towards the brand merchandising, we find brand companies go extremes to gain weightage and attract consumers. The road to get...

Smiley in an alliance with Formia

licensing - November 4, 2017 0

In its zest to foray into the children's amenity kit market specifically targeting the airline industry, the Smiley Company has teamed up with Hong...

The Kroger Co. introduces lifestyle apparel brand Our Brand

licensing - November 4, 2017 0

In its effort to engage consumers in a way, the Kroger Co. has introduced its new lifestyle apparel brand, Our Brand. The new collection will...

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