Day: March 27, 2017

Pooja Rawat quits Lowe Lintas to join Quantum Consumer solutions as its VP

March 27, 2017

In a big jump of sorts, Pooja Rawat, vice president, Lowe Lintas has quit the agency to join Quantum Consumer Solutions, a design firm, as its vice president. Rawat joined Lowe Lintas in 2011, and was associated with the company for six years. Before joining Lintas as brand planning director, she worked at Publicis Advertising […]

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Future Group inks licensing agreement with UK’s Laura Ashley

March 27, 2017

Kishore Biyani led Future Group has inked a licensing agreement with UK clothing and homeware retailer Laura Ashley to make and sell merchandise as well as conduct wholesale distribution in India. Laura Ashley runs about 446 stores globally of which 194 are located in the UK, Ireland and France, while the remaining 252 being franchise […]

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Norway’s King Freatures ties up with Moods of Norway for its iconic Popeye brand

March 27, 2017

Norwegian clothing brand King Features has launched a new men’s collection of monochrome long and short sleeve t-shirts, sweatpants, polo shirts, shorts, boxers, socks and pajama bottoms. For this purpose, it has detailed a new fashion collaboration with Moods of Norway for its iconic Popeye brand. The clothing brand has launched a new men’s collection […]

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Turbo appoints Paul Flett as president of its licensing biz

March 27, 2017

Turbo Global Partners that trades under the name of DIBZ International has launched a new licensing business unit called Turbo Licensing. The company has also tapped Paul Flett to serve as its president. Says Robert Singerman, chairman and chief executive officer, Turbo Global Partner, “I am pleased to announce that we have secured another high […]

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PepsiCo ropes in Brand Central to develop fruit juice brand Tropicana

March 27, 2017

After developing a successful consumer products program for Pepsi, PepsiCo aims to replicate the success story with its orange and fruit juice brand Tropicana. The beverage major has roped in Brand Central to develop the programme. Under the terms of the agreement, Brand Central will aim to leverage Tropicana’s flavors, health and wellness equities to bring the brand […]

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