Day: February 15, 2017

Dream Theatre Ties up with Smiley CO, Mr. Maker and Oggy

February 15, 2017

Dream Theatre Pvt. Ltd., a brand management and licensing agency in India announced today that they have three major partnerships with Smiley CO, Mr Maker and Oggy and the Cockroaches. The strategic tie ups further consolidates Dream Theatre’s position in Entertainment and Lifestyle licensing. The Smiley CO tie-up, fortifies Dream Theatre’s Fashion and Lifestyle porfolio, The […]

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Fashion Designer Zac Posen gives Betty Boop a new look

February 15, 2017

Fleischer Studios has partnered with global fashion designer Zac Posen, Pantone Color Institute and MAC Cosmetics to bring Betty Boop to a new generation of fans. King Features, Betty Boop’s exclusive worldwide licensing agent, brokered the deals. The partnership will kick off with Posen, who has revealed his signature Betty Boop dress collection featuring Pantone’s […]

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Mattel expands toy partnership with Alibaba

February 15, 2017

Mattel and the Alibaba Group have inked a new strategic partnership that will aim to “re-shape the way parents in China think about play.” Under the terms of the agreement, Alibaba will help Mattel meet the growing and changing needs of Chinese consumers with an omni-channel approach spanning online-to-offline. Mattel will also utilize Alibaba’s business-to-consumer […]

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