Fashion & Accessories Publishing 

Allure Magazine Expands Licensing With Branded Selfie Cases

Allure, the first stop for beauty consumers, and Case-Mate, the industry leader in stylish smartphone accessories announces today an exclusive collaboration to launch co-branded selfie cases.

“Expanding and diversifying our business through licensing and e-commerce opportunities is an integral part of our overall brand strategy,” says¬†Allure¬†publisher and chief revenue officer¬†Agnes Chapski. “With the Case-Mate collaboration, we’re able to venture into new territories that make sense for both the¬†Allure¬†consumer and our brand partners.”

The¬†Allure¬†x Case-Mate selfie case offers adjustable, professional-grade lighting that will illuminate the user’s face with a soft, flattering glow, powerful enough to take up to 2,000 selfies on one full charge; dual-layer, impact-resistant drop protection; and a built-in adjustable ring holder for added functionality, security and style.

“We at Case-Mate are thrilled to partner with the world’s leading beauty expert to bring to market the industry’s best product for taking selfies,”¬†says Steve Marzio CEO of Case-Mate. “Together, we have combined Case-Mate’s ‘on-trend’ design and technology expertise with the authority of¬†one of¬†the leaders in print and digital content,¬†Allure.”

Being unveiled at this year’s Consumer Electronics Show in¬†Las Vegas, the case will come in three colors: black, iridescent, and rose gold. It will be available for purchase for¬†$70¬†at select retailers in the U.S. and¬†Canada¬†beginning in March.

“The¬†Allure¬†audience is mobile-first and active on social media throughout the day, so we’re meeting them where they are,” says Michelle Lee,¬†the editor in chief of¬†Allure. “With this selfie case, we’re thrilled to merge functionality, inspiration, and utility in a way that’s never been done before.”

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