Day: October 27, 2016

Gold’s Gym Teams With Vibram For New Range Of Footwear

October 27, 2016

Gold’s Gym has teamed with Vibram to develop a range of footwear for the gym. Brand Sense Partners, Gold’s Gym’s licensing agent, brokered the deal. Under the terms of the agreement, Vibram will develop a Gold’s Gym FiveFinger cross training shoe–which can be used in a variety of workouts including running, watersports, cross training and […]

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Mattel unveils first third-party consumer products licensing partnership in China

October 27, 2016

Mattel and Silvergate Media announce new partnership for popular animated series Octonauts franchise – the first third-party brand consumer products program to be managed by Mattel in China. Mattel will showcase this Octonauts partnership alongside other exciting new collaborations as part of its exhibition at the China Licensing Expo in Shanghai, from October 19-21. Peter Broegger, Managing Director, Mattel Asia Pacific said,“We are very excited […]

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