Day: October 6, 2016

Dream Theatre named Licensing Agent for Mister Maker

October 6, 2016

Zodiak Kids has appointed an agent for India for its Arts & Crafts sensation Mister Maker Dream Theatre Private Limited will be representing Mister Maker in India in response to a building consumer demand in the territory. Dream Theatre will be presenting all consumer products and live events for Mister Maker and products are expected […]

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Benefits of Licensing for Licensees i.e Manufacturer

October 6, 2016

The most obvious benefit to a manufacturer or service provider the licenses a brand, character, design or other piece of intellectual property is the marketing power it brings to the product. It can take hundreds of thousands or millions of dollars to build a brand from scratch, and licensing represents a way for a manufacturer […]

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BLE to host LIMA roundtable discussions on Licensing

October 6, 2016

Visitors to this year’s Brand Licensing Europe (11 – 13 October, Olympia, London) can take part in roundtable discussions about all aspects of licensing as part of the event’s new seminar programme. Taking place on Wednesday 12 October from 14.30 – 16.15, and facilitated by LIMA, the roundtables will give attendees an opportunity to take […]

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