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Monthly Archives: October, 2016

FreakyFriday – 5 Popular Merchandise to Wear this Halloween

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With Diwali around the corner in India and Halloween just a day after it, we might focus less on Halloween but none the less...

Gold’s Gym Teams With Vibram For New Range Of Footwear

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Gold’s Gym has teamed with Vibram to develop a range of footwear for the gym. Brand Sense Partners, Gold’s Gym’s licensing agent, brokered the deal. Under...

Mattel unveils first third-party consumer products licensing partnership in China

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Mattel and Silvergate Media announce new partnership for popular animated series Octonauts franchise - the first third-party brand consumer products program to be managed by Mattel in China. Mattel will showcase this Octonauts partnership alongside...

Nintendo and Pokémon Company launch Mario Pikachu Merchandise

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Mario Pikachu Merchandise will be available exclusively in Japan from 29th October In a new crossover between Mario and Pokémon, The Pokémon Company has announced...

Grumpy Cat to have three new book series by 2019

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Random House to publish Grumpy Cat book series by 2019 Random House is set to publish a further three more Grumpy Cat books, following the...

Disney Launches SPI for Sustainable Future

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Disney’s Smart Packaging Initiative is the need of the hour for a better planet; a challenge to the toy industry With sustainability becoming an important...

OnePlus and Amazon India renews partnership for retails

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Smartphone device maker OnePlus has renewed its partnership to retail through the Amazon India marketplace The company, which recently launched its brand webstore in India, will start...

NBA names New Era as headwear partner

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National Basketball Association expands its global licensing program by naming new licensing partners. NBA named New Era as their official authentic headwear provider for...

Warner Bros Partners with Exquisite for Retail Loyalty Programs

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Exquisite, an innovative and experienced player in the EMEA market, has teamed up with Warner Bros. Consumer Products EMEA (WBCP EMEA), on behalf of...

Sony Pictures Television acquires stake in Hopster

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Sony Pictures Television Networks has taken a minority stake in global pre-school SVOD platform Hopster, becoming a strategic equity investor and taking a seat...
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