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Monthly Archives: September, 2016

Freaky Friday – 5 movies which sold the highest merchandise worldwide

When the movie industry meets toy industry it sells the highest number of merchandise ever. A movie's success is not solely determined by box...

BLE unveils finalist for License This! competition

Brand Licensing Europe, organized by UBM and sponsored by the International Licensing Industry Merchandisers’ Association, has unveiled the four finalists for its annual License...

Licensing Benefits for Licensors

There are many reasons for an intellectual property (IP) owner to grant a license. The most obvious one is to generate revenue from the...

IMG deals for Seat and Cosmopolitan’s Mii Cars

Hearst Magazines International has partnered with Seat to create a Cosmopolitan limited edition Mii, Seat’s utility vehicle, in a deal brokered by IMG. Mii by Cosmopolitan is a co-creation...

Cartoon Network plans expansion with Licensing in South Asia

Turner India's licensing and merchandising arm is aiming for a strong double digit growth this year as it expands into new South Asia markets...

Xilam names Dream Theatre licensing agent for ‘Oggy’

Dream Theatre has been named the Indian licensing agent for Xilam’s popular children’s brand Oggy and the Cockroaches. Under a two-year agreement, the agency will...

Disney celebrates Winnie the Pooh’s 90th Anniversary with new merchandise

A new line of items inspired by Winnie-the-Pooh, to mark the 90th anniversary of the brand, have been unveiled. October 14th 2016 will mark 90...

The Gaining Importance of Licensing in India highlights Panel Discussion Kids India

The fourth edition of Kids India highlighted the importance of licensing for brands and the problems faced by licensees and licensors in the industry Kids...

Shaping the future of toys at Kids India in Mumbai

The industry for toys and children's products is geared up for the fourth edition of Kids India - India's largest B2B fair where all...

Billboard partners with Vision media to launch in China

Billboard has partnered with China-based Vision Media to launch the brand in in the region As part of the deal, the magazine will release a full...

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